Core Responsibilities
I. Mixed-Market Strategy & Execution (50%)
Cross-Indication Strategy Development
Design and implement Dupixent’s differentiated strategy for respiratory indications in mixed markets (e.g., COPD with nasal polyps, asthma-COPD overlap), integrating dermatology and respiratory resources to identify growth opportunities across therapeutic areas
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Map patient journeys in mixed markets, identifying multichannel penetration paths (e.g., tertiary vs. primary hospitals) and developing targeted educational initiatives
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Mixed-Market Program Design & Launch
Lead integrated cross-therapeutic projects (e.g., "Respiratory-Immunology Joint Diagnosis Solutions"), collaborating with Medical Affairs to develop clinical evidence tools (DAs, patient screening pathways) and drive KOL cross-specialty engagement
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Establish joint performance metrics (e.g., prescription conversion rate, patient retention) for mixed-market teams (respiratory + dermatology), tracking ROI and optimizing resource allocation
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Performance Tracking & Growth Acceleration
Identify growth barriers through data-driven analysis (e.g., reimbursement policies, competitor dynamics, patient stratification) and propose pricing, channel, or indication-expansion strategies
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Monitor Dupixent’s competitive landscape in mixed markets (e.g., vs. IL-5/PDE4 inhibitors) and refine countermeasures
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II. Regional Marketing Operations (50%)
Regional Plan Execution (30% weighting)
Localize national respiratory marketing strategies, manage regional A&P budgets, and ensure precision targeting of high-potential accounts
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Organize regional medical events (CME, speaker programs) and train sales teams on unified messaging
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KOL Ecosystem Building (35% weighting)
Develop tiered KOL management systems, creating personalized engagement platforms (e.g., research collaborations, patient education) to position Dupixent as the preferred biologic for COPD
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Maintain KOL databases and optimize speaker resource utilization (e.g., virtual reach to primary care)
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Market Intelligence & Strategy Integration (15% weighting)
Gather regional insights (competitor activities, policy shifts) to inform national planning
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Lead regional Brand Champion teams, ensuring execution alignment and feedback-driven strategy refinement
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Qualifications
Hard Skills
Education: Bachelor’s degree or higher in Medicine, Pharmacy, Marketing, or related fields.
Experience:
- 3 years in pharma marketing (respiratory/biologics preferred), including 1+ year in marketing/sales management.
Mandatory: Proven success in mixed-market initiatives (e.g., cross-departmental campaigns, omnichannel patient programs)
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Core Competencies
Strategic Acumen: Expertise in mixed-market growth models and patient-journey analytics
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Execution Excellence: Proficiency in managing medical events, KOL programs, and budget optimization
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Collaborative Leadership: Ability to align sales, medical, and central marketing (CMKT) teams
