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3-5 years of digital marketing experience, brand or agency account experenice are both welcome
2.
Social media savvy, familiar with Xiaohongshu (RED) and other platforms' trends, willing to explore hot topics and share insights.
3.
Proactive, detail-oriented, English as working language.
1.
Xiaohongshu (Red) Social Marketing: Proven successful Red KFS experience in FMCG or health care indusrty. Collaborate with digital agency to plan monthly KFS strategy, oversee execution, review and optimize social performance, to boost brand awareness and e-commerce search volume. (70%)
2.
Social Retainer: Work with internal and external teams to develop monthly social media plans, conduct content review and consumer engagements. (15%)
3.
Brand Trial Lens Mini-Program Maintenance: Collaborate with cross-functional teams to update off-site in-store trial lens information. (5%)
4.
Others: Including but not limited to competitor research, social media trend tracking, and internal process follow-ups. （10%)
5.
