At Roche you can show up as yourself, embraced for the unique qualities you bring. Our culture encourages personal expression, open dialogue, and genuine connections, where you are valued, accepted and respected for who you are, allowing you to thrive both personally and professionally. This is how we aim to prevent, stop and cure diseases and ensure everyone has access to healthcare today and for generations to come. Join Roche, where every voice matters.
职位概述:
协助数字营销负责人制定和实施数字营销策略，打造和优化数字营销平台、渠道及解决方案。最大化市场推广声量，助力品牌认知及业务成长。
主要工作职责 :
1.结合业务策略和需求及行业领先数字营销手段，协助数字营销负责人制定数字营销策略。
2.根据数字营销策略实施打造数字营销平台、渠道和解决方案，并持续优化升级，改善用户体验。
3.通过数字营销数据产出不同维度和层次报告，洞见数字营销表现，挖掘数字营销业务价值。
4.管理外部供应商及代理机构, 确保工作符合公司要求和预算。
5.内部跨部门沟通和协调。
6.主管指派的其他任务。
7.遵循罗氏所有合规要求，包括但不限于罗氏信息安全，罗氏商业中的行为，罗氏竞争法互动对话，罗氏安全健康环境等，合法合理开展业务活动。
基本任职资格 ：
1. 本科或以上市场营销、IT或相关专业学历
2. 年或以上数字营销工作经验，医疗健康行业经验优先
3. 数字营销市场推广专业知识，有医学背景者优先
4. 熟悉各类主流数字营销方案，如：Marketo, 微信，小程序，网站，直播，数据中台等； 熟练应用微软办公软件和谷歌办公套件, BI熟练者优先
5. 良好的沟通和协作能力； 熟练掌握英语口语及书面表达 ； 计划和组织能力 ； 创新能力和分析能力
A healthier future drives us to innovate. Together, more than 100’000 employees across the globe are dedicated to advance science, ensuring everyone has access to healthcare today and for generations to come. Our efforts result in more than 26 million people treated with our medicines and over 30 billion tests conducted using our Diagnostics products. We empower each other to explore new possibilities, foster creativity, and keep our ambitions high, so we can deliver life-changing healthcare solutions that make a global impact.
Let’s build a healthier future, together.
Roche is an Equal Opportunity Employer.
