Manager, Media Relations & Digital Communications

At Johnson & Johnson, we believe health is everything. Our strength in healthcare innovation empowers us to build a world where complex diseases are prevented, treated, and cured, where treatments are smarter and less invasive, and solutions are personal. Through our expertise in Innovative Medicine and MedTech, we are uniquely positioned to innovate across the full spectrum of healthcare solutions today to deliver the breakthroughs of tomorrow, and profoundly impact health for humanity. Learn more at https://www.jnj.com

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Job Description:

Position description:

The Manager of Media Relations & Digital Communications at Johnson & Johnson MedTech China will be responsible for strategic media engagement, elevate the organization's digital presence, and drive cross-functional initiatives to strengthen brand reputation and thought leadership in healthcare. This role is pivotal in shaping compelling narratives, managing corporate communications, and executing data-driven strategies to engage key stakeholders across China.

Major Tasks and Responsibilities

1. Media & External Communications

• Build & Nurture Media Relationships: Develop and maintain strong partnerships with top-tier media, journalists, KOLs, and influencers to secure high-impact earned media opportunities.
• Drive Thought Leadership: Identify and leverage key platforms to position J&J MedTech as an industry innovator through storytelling, executive visibility, and strategic content.
• Develop Corporate Media Assets: Craft press releases, narratives, and presentations that align with business goals and ensure consistent messaging across earned channels.
• Crisis & Reputation Management: Proactively design and implement crisis communications plans to mitigate risks and safeguard brand reputation.
• Media Monitoring & Insights: Track and analyze media coverage, translating trends into actionable strategies to enhance communication effectiveness.

2. Digital Channel Strategy

• Lead Digital Communications: Develop and execute an integrated digital strategy to amplify brand presence across owned channels (website, WeChat).
• Optimize Content Performance: Create data-driven, engaging content tailored for digital platforms, ensuring alignment with brand voice and audience preferences.
• Manage Digital Channels: Oversee corporate media channels, ensuring consistency, engagement, and measurable impact.

3. Branding & Event Leadership

• Champion Brand Governance: Ensure all communications adhere to brand guidelines and reflect J&J’s values and messaging.
• Support High-Impact Events: Partner with Government Affairs/External Affairs to execute flagship initiatives (e.g., CIIE, CIFTIS), enhancing visibility and stakeholder engagement.

4. Cross-Functional Collaboration

• Enable Business Through Communications Leadership: Serve as a strategic communications partner to HR, Supply Chain, Digital, and other functions/internal stakeholders to align communications efforts with business objectives.

Qualifications

• Educational Background: Bachelor’s degree in Communications, Public Relations, Marketing, or a related field; advanced degree is a plus.
• Experience: 5-8 years of experience in PR/communications in MNCs, with a strong track record in media relations, social media, and crisis management. Experience in the healthcare or medtech industry is desirable.
• Storytelling: Exceptional bilingual writing/speaking, storytelling, and presentation with meticulous attention to detail, enabling effective communication across diverse audiences.
• Media Relationship Management: Proven ability to build and maintain relationships with journalists, editors, and industry influencers. Skilled in engaging with media representatives to secure coverage and foster mutually beneficial partnerships.
• Digital Expertise: Expertise in navigating digital platforms, utilizing analytics tools, and staying abreast of emerging trends to enhance communication efforts.
• Project Management: Strong project management capabilities, with experience in planning, executing, and overseeing communication campaigns and initiatives from conception to completion.
• Professional Maturity: Demonstrated professionalism and ability to work effectively across all levels, functions, and backgrounds. Proven capacity to manage stakeholders and deliver results in a fast-paced, collaborative environment.