Location
Shanghai
Level
Mid-level
Department
Commercial
Employment type
Full-time
TOTEME is a fashion house rooted in Swedish sensibilities, modern aspirations and the notion of style. With an appreciation for women’s many roles and how pieces are worn in practice, we create emblematic designs with an emphasis on materiality and shape. Representing a direct and decisive way of dressing, the collections are contextualized in curated edits, visuals and spaces. The company is rooted in values that promote the wellbeing of people, animals, and the planet.
TOTEME was founded in 2014 by Elin Kling and Karl Lindman. From the atelier in Stockholm, we create collections spanning ready-to-wear, shoes, bags, accessories and jewelry.
TOTEME is looking for a CRM & Loyalty Manager to join our team in Shanghai full-time. In this role, you'll drive client engagement and loyalty across the APAC region. You will own the strategy and execution of regional loyalty programs and clienteling initiatives, ensuring a localized yet brand-aligned approach. You will lead initiatives to strengthen relationships with our community of clients and oversee tools, platforms, and regional partnerships that support our global CRM ambitions. This role will collaborate closely with internal teams and external partners across China, South Korea, and Japan. You’ll report to our Head of CRM & loyalty.
RESPONSIBILITIES
- Localize and execute TOTEME’s global CRM & Loyalty strategy using regional insights and customer data.
- Own and lead APAC loyalty programs from commercial planning to technical execution and service development.
- Design and implement regional clienteling strategies in partnership with the retail teams.
- Drive engagement through tailored initiatives such as gifting, private events, and bespoke experiences.
- Collaborate cross-functionally with global CRM, marketing, retail, and e-commerce teams to ensure alignment.
- Own the tools and platforms used for CRM in the region, for example Salesforce and WeCom.
- Manage relationships with key external CRM partners across China, South Korea, and Japan.
- Build and nurture relationships with our top VIC clients shopping through e-commerce channels.
- Participate in and contribute to TOTEME’s social and environmental sustainability strategy.
YOUR PROFILE
- Extensive experience in CRM within retail, with a strong focus on APAC markets—ideally within the luxury segment.
- Deep understanding of client behavior and expectations in China, with additional knowledge of the South Korean and Japanese markets.
- Proven track record in loyalty program operations and CRM tool management.
- Confident using platforms such as Salesforce and local clienteling tools like WeCom.
- Skilled in stakeholder management, both internal cross-functional teams and external regional partners.
- Fluent in English and Mandarin Chinese; proficiency in Japanese or Korean is a strong plus.
ABOUT YOU
- Embraces and embodies TOTEME’s culture, values, and aesthetic.
- Highly organized, structured, and proactive in execution.
- Collaborative and communicative, with a pragmatic and hands-on approach.
- Analytical and solution-oriented, with strong problem-solving capabilities.
- Passionate about creating meaningful, high-impact customer experiences.
This is a full-time position based in Shanghai, starting as soon as possible.
TOTEME has teams in Stockholm, London, and New York, as well as retail spaces across Europe, North America, and Asia. As a member of our dynamic, creative, and highly collaborative team, you will take part in exciting projects and milestones, evolving within your role as you contribute to the company’s growth.
TOTEME stands for inclusivity and a sense of belonging in the workplace. We welcome all applicants and recruit on the basis of skills and experience.
By applying to this position I agree with TOTEME’s privacy policy and to be contacted about future job opportunities for up to 2 years from the submission date.
