Customer Engagement & Loyalty Analyst (Marketing Performance Analyst)

Job ID: 21582CN

Date posted: 06/06/2025

• Deep knowledge of marketing, including content, media, CRM, and data analysis
• Deep knowledge of techniques for following up and measuring activity efficiency and effectiveness using relevant tools and technology
• Deep knowledge of current marketing trends, developments, and performance metrics
• Broad knowledge of marketing technology
• Broad knowledge of IKEA concept, brand objectives, values and vision
• Broad knowledge of IKEA tools, processes and cycles
• Broad knowledge of Group strategies, priorities and business planning process
• Good knowledge of change management methods and tools as well as stakeholder management
• Broad knowledge of the IKEA multichannel reality and online customer behaviours
• Broad knowledge of operational plans and goals as well as follow up on KPIs

• Motivated by the IKEA culture and values
• Passionate about driving business growth and contributing to overall success of IKEA through solving tough analytical problems
• Motivated by increasing customer value, and thinking customer first
• Passionate about understanding the behaviours of the many people, the local Life at Home and current Home Furnishing trends
• Motivated by finding new ways through co-creation with colleagues and other IKEA units

• Ability to understand the complexity of IKEA business and the role of Commercial as an integrated part of the business
• Good leadership capabilities, including ability to lead peers and stakeholders while communicating in an inspirational way with IKEA tone of voice
• Strong interpersonal skills with the ability to lead, inspire and build trustful relationships with both internal and external partners
• Strong analytical, strategic and problem-solving skills with the ability to make decisions with speed and simplicity
• Ability to apply an analytical and problem-solving mindset to identify trends and solve complex problems
• Ability to follow up and measure performance of output and capture learnings to improve planning and performance moving forward

• Act as a member of the Marketing team and proactively contribute to marketing plan/output in order to deliver to the common objectives and goals
• Support on defining the Marketing Performance Framework (including KPIs and measurements)
• Support the marketing planning process, ensuring objectives are based on a clear understanding of our current performance
• Support on driving a significant improvement of process, efficiency and effectiveness of Marketing activities to contribute to the Marketing function’s extraordinary result
• Identify recommendations and influence key stakeholders to ensure that goals are consistently met
• Lead the overall performance analysis of branding, paid, owned and earned media to meet marketing objectives
• Collaborate in the execution of post activity implementation reviews, sharing key findings with stakeholders to improve the quality of global content and media development
• Contribute with identifying growth opportunities and together with Customer Engagement Team, Integrated Media Team and Marketing Communications team, give input to hubs to meet common goals
• Actively cooperate with all key stakeholders within commercial and beyond to secure integration, common focus and maximize impact
• Measure performance of output in own areas to maximize efficiency and effectiveness, and ensure performance excellence throughout the year
• Be an active player in driving an open and sharing climate, be a role model of the IKEA values, and contribute to the transformation of IKEA