HBX is a global e-commerce platform and retail destination for the world’s most well-known and up-and-coming brands in menswear, womenswear and lifestyle from around the world. Curating a truly global and exciting assortment at the leading edge of culture, HBX focuses on delivering the latest, trend-setting fashion, accessories, shoes, home and lifestyle goods to its customers. With the HBX e-commerce platform shipping to over 80 markets worldwide, it has 2 retail stores in Hong Kong.
Responsibilities:
- Develop marketing strategies and plan campaigns to achieve company objectives through China sales channels.
- Collaborate with the marketing team to localize strategies on different marketing channels (including TMall, JD, Poizon etc.) to achieve desired return on investment.
- Strategize and manage all HBX marketing channels (RED, Weibo, Wechat, app push notifications, newsletter, etc.).
- Liaise with the creative content team to create assets that resonate with the local audience to drive revenue.
- Present weekly reports on the performance of marketing activities in the region.
- Collaborate with internal editorial teams on content sharing and strategic alignment to drive synergy between e-commerce and editorial.
Requirements:
- Bachelor Degree holder in Marketing, Business, Communications or related discipline.
- 2-3 years of solid work experience in social marketing and performance marketing, preferably on platforms such as Tmall, WeChat, Poizon and RED.
- Chinese copywriting experience is a must.
- Fluent in Mandarin. Professional proficiency in verbal and written English is an advantage. Cantonese is an advantage.
- Knowledge of analytics is an advantage.
- Proficiency in Excel and Google Suite.
- Excellent interpersonal communication skills and the ability to work effectively in a fast-paced, cross-functional team setting and environment.
- Strong time management and organizational skills to work on multiple projects and tasks simultaneously with an attention to detail and can-do attitude.
- Passionate about fashion and HYPEBEAST culture would be an advantage.
If you think you’ve got what it takes, please provide your CV, cover letter and expected salary.
This position is based and located in Shenzhen. Candidate must be eligible to work in China.
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