Company Overview
CAFU is one of the world’s leading global energy delivery and vehicle services platform. Since its launch in Dubai in 2018, CAFU has continued to drive innovation, champion convenience, and give back to their customers the most precious commodity of all – time.
Ranked number one in the 2021 LinkedIn Top Start-ups List, CAFU continues to make life better through greater car connectivity, predictive enabled features, and innovation evolving the consumer experience and ease of use to make operating a car simpler and smarter.
Beginning with on-demand refueling, CAFU continues to disrupt the status quo, connecting customers to an ever-growing roster of convenience-driven services, including on-demand car washes, battery, tyre and engine oil change services delivered anytime, anywhere!
Job Overview
The Marketing Manager will be accountable for developing and executing comprehensive marketing strategies that drive brand awareness, customer acquisition, and revenue growth for CAFU across all channels.
Reporting to the Chief Revenue Officer, this role will work closely with the Executive Team and will be the go-to for all marketing initiatives, campaign development, channel optimization, and social media strategy.
The Marketing Manager will also be responsible for building and leading a high-performing marketing team while ensuring all marketing activities align with business objectives and deliver measurable ROI.
Responsibilities
Strategic Leadership
• Develop comprehensive marketing strategies aligned with business growth targets
• Partner with executive team on brand positioning and market expansion
• Establish marketing KPIs and ROI metrics
Channel Marketing & Campaigns
• Design multi-channel marketing campaigns across digital and traditional platforms
• Optimize marketing mix and budget allocation across channels
• Conduct A/B testing and campaign performance optimization
Social Media Management
• Develop social media strategy across all major platforms (Instagram, TikTok, LinkedIn, etc.)
• Create content calendars and manage brand voice consistency
• Execute social media campaigns and influencer partnerships
Digital Marketing
• Oversee SEO, SEM, display advertising, and programmatic campaigns
• Implement marketing automation and lead nurturing programs
• Manage website optimization and email marketing initiatives
Team Leadership & Development
• Build, lead, and mentor a high-performing marketing team
• Establish clear roles, responsibilities, and performance expectations
• Foster a culture of creativity, data-driven decision making, and continuous improvement
• Manage team development and career growth initiatives
Requirements:
• 10+ years of experience in marketing leadership roles with at least 5 years managing marketing teams
• MUST have experience leading end-to-end marketing operations including campaign development, execution, and optimization
• Proven track record in technology-enabled or high-growth organizations strongly preferred
• Bachelor’s degree in marketing, Business, or related field; MBA preferred
• Strong expertise in digital marketing, social media management, and channel optimization
• Experience with marketing automation platforms, CRM systems, and analytics tools
• Demonstrated success in building and scaling marketing teams
• Strong analytical skills with ability to interpret data and drive strategic decisions
• Excellent communication and presentation skills
• Experience in the UAE market and understanding of regional consumer behavior preferred