Job Summary:
We are seeking a strategic and insights-driven Consumer Insights & Strategy Development Manager to lead the exploration of consumer behavior, develop compelling brand concepts, and craft data-backed strategies that drive product and messaging innovation. You will play a pivotal role in shaping our brand’s positioning by uncovering deep consumer insights, translating them into actionable strategies, and ensuring alignment across product development and communication.
Key Responsibilities:
1. Consumer Insight & Research Development
- Lead qualitative and quantitative research initiatives to uncover consumer needs, behaviors, and market trends.
- Analyze data to identify key consumer pain points, motivations, and opportunities for brand growth.
- Collaborate with cross-functional teams (Marketing, Product, Sales) to integrate insights into business decisions.
2. Concept Development
- Translate consumer insights into innovative brand and product concepts that resonate with target audiences.
- Develop and test creative concepts, ensuring alignment with brand vision and market demand.
- Work closely with design and innovation teams to refine concepts for market readiness.
3. Consumer Strategy Development
- Define and refine consumer segmentation, targeting, and positioning strategies.
- Craft long-term and short-term consumer engagement strategies to enhance brand loyalty and market penetration.
- Monitor competitive landscape and industry trends to inform strategic adjustments.
4. Product & Brand Message House Development
- Develop a clear and compelling brand messaging framework that differentiates our products in the market.
- Ensure consistency in brand storytelling across all consumer touch points.
- Collaborate with creative and content teams to execute messaging that aligns with consumer insights.
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