At Lilly, we unite caring with discovery to make life better for people around the world. We are a global healthcare leader headquartered in Indianapolis, Indiana. Our employees around the world work to discover and bring life-changing medicines to those who need them, improve the understanding and management of disease, and give back to our communities through philanthropy and volunteerism. We give our best effort to our work, and we put people first. We’re looking for people who are determined to make life better for people around the world.
Primary Function/Purpose
This role is dedicated to enhancing consumer digital engagement both within our affiliate and across each therapeutic area, aiming for an effective and efficient approach to digital interactions.
It involves two primary responsibilities. The first is managing and crafting both short-term and long-term strategies to enhance consumer experiences on eCommerce platforms. This includes analyzing consumer behavior, identifying pain points, and implementing innovative solutions. Additionally, this role will need to create unique consumer experiences customized for each therapeutic area. This involves the development of targeted strategies based on distinct challenges within each therapeutic area that resonate with relevant consumers.
The second aspect of this role is planning and managing patient experience and Lilly's digital presence across various platforms, such as search engines, and third-party digital platforms, to ensure that Lilly's digital footprint remains consistent, compelling, and aligned with organizational objectives.
Key Responsibilities
Consumer experience strategy and design mainly focus on Ecommerce– 40%
- Tailor consumer experience strategies for each core therapeutic area, by deep understanding on consumer behavior, identifying pain points, and implementing innovative solutions and ensuring alignment with overarching brand strategies and business objectives.
- Lead the development of consumer experience plans in collaboration with the commercial team, includes defining objectives, implementation plan, and identifying KPI to measure success.
- Utilize a data-driven approach in decision-making, leveraging analytics and consumer insights to optimize the digital patient journey and enhance consumer experiences on China's eCommerce platforms.
Consumer program implementation and realization -40%
- Implement best practices and standards to maintain consistency in messaging, branding, and user experience.
- Work closely with agencies, cross-functional teams, and global counterparts to the realization of digital engagement initiative
- Set up a robust governance process to oversee the planning and execution, ensuring that legal and compliance standards uphold the organization's integrity and reputation.
Monitor and Evaluate Impact of digital engagement initiatives-20%
- Establish and continuously monitoring key measurement to assess the impact and effectiveness of digital initiatives to drive on going improvement and growth
- Take quick actions to improve results based on data analytics and continuous optimization.
Eligibility
- High mastery of consumer marketing skills backed up by at least 5 years actual in digital marketing, and/or OTC eCommerce management. (experiences for HCP marketing don’t count)
- Demonstrated expertise in developing and executing consumer experience strategies, with a track record of optimizing the digital patient journey.
- Spirit to drive change and innovation in a dynamic environment.
- Strategic and critical thinking skills.
- Analytical and business acumen.
Lilly is dedicated to helping individuals with disabilities to actively engage in the workforce, ensuring equal opportunities when vying for positions. If you require accommodation to submit a resume for a position at Lilly, please complete the accommodation request form (https://careers.lilly.com/us/en/workplace-accommodation) for further assistance. Please note this is for individuals to request an accommodation as part of the application process and any other correspondence will not receive a response.
Lilly does not discriminate on the basis of age, race, color, religion, gender, sexual orientation, gender identity, gender expression, national origin, protected veteran status, disability or any other legally protected status.
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