As part of the GC Retail Marketing team, you are the visionary strategist and storyteller who build the future of marketing – and the skeleton off of which the ecosystem is built – within Nike’s retail fleet. You’re going to create consumer -distinct, scalable Stores Marketing Strategies that drive the brand and the business
As part of the GC Concept Experience team, your role will include adopting and optimizing global retail marketing capabilities and strategies that drive Nike-Only distinction. Drive GC C4C Retail Concepts Strategy to unleash FOP opportunities. Elevate our GC retail concepts at scale and maintain retail brand standard across the GC fleet. Develop & deliver Service & Experience Strategy for both Global & C4C concepts.
You will work with different brand function squads, Concept and marketplace counterparts to ensure the experiences are brought to life in a consistent way.
Reporting Line:
Director, Retail Marketing, Concept Experience, GC
Key Partnership:
- X-functional Retail marketing & Brand Creative teams including RB, VM, RP, EKIN, Store Design and Storytelling Design.
- X-functional marketplace teams including NDSS, Retail Concept, Field, Care, Account, Social Commerce, and Merch.
- Global Retail Marketing and Concept Experience counterparts
Job Responsibility:
- Drive retail marketing strategy across global and C4C retail concepts to elevate Nike distinction and capture future growth.
- Deliver E2E (briefing to execution) concept specific contents and experiences partner with other RM and Marketplace function teams.
- Drive & execute service and experience strategy that elevate and deepen consumer brand engagement, drive traffic to the store.
- Deliver scalable and sustainable “toolkits” that maintain brand standard and meet the commercial needs in all concepts .
- Execute data, insights and learnings to future concept experience strategies and briefs.
Functional Skill Required (Hard skills):
- Solves problems; takes a new perspective on existing solutions
- Independently utilizes knowledge, skills, and abilities to identify areas of opportunity, resolve complex problems & navigate solutions.
- Integrates and communicates moderately complex information, sometimes to audiences who are not familiar with the subject matter.
- Is accountable for smaller projects or programs with manageable risks and resource requirements.
- Acts as a resource to teammates. Completes work independently with review at critical points; requires guidance only on complex issues.
- Performs work in support of marketing plans; demonstrates link between daily work and company mission; participates in initiatives, programs or products with moderate visibility.
- Ensures actions protect company image and limits risks
Experience Required (Soft skills):
- Typically requires a bachelor’s degree and minimum of 6 years directly relevant work experience.
- Creatively oriented will be essential to push outside the box thinking
- Has a passion to build ‘new’ ways of doing/thinking.
- Has innate curiosity to learn and grow, professionally.
- Is familiar with English and can write/speak fluently.
Marketing team at Nike Greater China helps set the brand tone. We act as a creative force of specialists, driven to tell Nike’s stories of innovation and sport through advertising, brand strategy, digital engagement and product presentation. Using channels ranging from retail stores to social media, Marketing team connects the science and art of Nike innovations to the hearts and minds of athletes.
