With global presence, Boehringer Ingelheim has industry-leading expertise in medicine research and development. We are constantly developing the next generation of medical breakthroughs and successfully delivering innovations to meet the medical needs of the patients we serve in the following key areas of interest: cardiovascular, respiratory, metabolic diseases, immunology, oncology and central nervous system. In the future, we will accelerate the launch of more than 10 innovative medicines to meet the demand of Chinese patients.
Responsibilities
1)Product management
- To develop strategies for key target depts. promotion of specific brand, track KPI, timeline and budget
- To prepare and implement related annual brand plan
- To develop and manage national level KOLs
- Ensure high quality implementation of marketing plans
- Control of the budget within agreed limits; allocate budget by annual strategy to keep efficacy.
- Implement quality standards of daily work
- Drive innovations in hospital communication and support to support robust business growth
- Ensure optimal flow of information, messages and material to salesforce; set up the product training for sales force
- Collaborate with local marketing and sales team to implement and optimize annual plan
- Set up and deepen inter-department cooperation and communication to develop and implement product strategies and plan
- Lead and implement necessary research and analysis, to understand market dynamics and initiate marketing programs
- Understand China medical reform and health care environment macro trend and be able to translate it into actionable business implications
- Maintain competitive and updated on competitor activities.
- At least 3 years of marketing experience in multinationals; sales experience is a plus.
- Deep knowledge of relevant KOLs with seniority
- Fluent in English and Mandarin
- Excellent people interaction skills
- Strategic integration and result orientation
- Leadership and decision making
- Customer focus and orientation
- Business acumen
- Cultural sensitivity and adaptability
- Adaptability and change
- Analysis, judgment and innovation
- Technical know-how, market/business expertise
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