Join the Pioneer Crypto Brand in the Philippines!
Coins is the most established crypto brand in The Philippines and has gained the trust of more than 18 million users. Through the easy-to-use mobile app, users can buy and sell a variety of different cryptocurrencies and access a wide range of financial services.
Coins is fully regulated by the Bangko Sentral ng Pilipinas (BSP) and is the first ever crypto-based company in Asia to hold both Virtual Currency and Electronic Money Issuer licenses from a central bank.
The Senior PR & Communications Manager will develop and execute integrated PR and communications strategies that enhance Coins.ph’s visibility, credibility, and reputation in local and international markets. This role will work closely with the leadership, marketing, and product teams to craft compelling narratives, manage media relationships, and deliver impactful communications across multiple audiences.
Responsibilities:
Public Relations & Media Management
- Develop and execute PR strategies for both the Philippine and global markets to strengthen brand awareness and thought leadership.
- Cultivate and maintain strong relationships with local, regional, and international media outlets.
- Draft, edit, and distribute press releases, media kits, and official statements.
- Act as company spokesperson when required and prepare executives for media engagements.
Strategic Communications
- Create and manage a comprehensive communications plan aligned with business objectives and market priorities.
- Ensure consistent brand voice and messaging across all external communications.
- Collaborate with internal teams to align communications with product launches, campaigns, and strategic initiatives.
- Manage crisis communications and develop proactive strategies to mitigate reputational risks.
Content & Storytelling
- Oversee the creation of high-quality content such as opinion pieces, thought leadership articles, speeches, and social media posts.
- Identify opportunities for brand storytelling to highlight Coins.ph’s mission, values, and impact.
- Monitor industry trends to inform content and communication strategies.
Measurement & Reporting
- Track and analyze PR and communications metrics to evaluate campaign effectiveness.
- Prepare regular reports for leadership on media coverage, sentiment, and engagement.
Requirements:
- Bachelor’s degree in Communications, Public Relations, Marketing, Journalism, or related field.
- 7+ years of experience in PR, corporate communications, or related roles, preferably in fintech, financial services, or technology.
- Proven track record in managing media relations and executing PR campaigns in both local and international markets.
- Exceptional written and verbal communication skills in English.
- Strong crisis management and strategic planning skills.
- Ability to work cross-functionally and manage multiple projects in a fast-paced environment.
- Familiarity with cryptocurrency, blockchain, or fintech industries is an advantage.
Join the Coins Team Now!
Meaningful Collaborations - The successful candidate will work cross-functionally with other relevant teams to carry out implementations that will improve and create an impact on customer experience.
Scalable Growth - Be part of a fast-growing organization with the vision to expand its territories outside APAC which will provide opportunities for career advancement.
A Space For Bright Ideas - Let your bright ideas be converted into meaningful changes! Coins culture welcomes new ideas backed up by data to create an impact.
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