Requisition ID:
45069
Job Location(s):
Beijing, CN
Employment Type:
Full Time
Segment:
Danfoss Climate Solutions Segment
Job Function:
Marketing & Communication
Work Location Type:
On-site
The Impact You'll Make
Danfoss is seeking a Senior Marcom Specialist to join our rapidly growing marketing communication team. This position will support the company's business development in the data center, commercial air conditioning, and heat pump industries by developing and implementing comprehensive marketing communication strategies for the industry, enhancing brand influence, and driving business growth.
What You’ll Be Doing
Industry Event Planning & Execution
- Identify, evaluate, and plan participation in key summits, annual conferences, and technical exchange events within the data center, HVAC, and heat pump industries, including activities organized by industry associations/societies.
- Coordinate cross-departmental collaboration by leveraging company resources and serve as the primary liaison for major forums to enhance Danfoss’ thought leadership in relevant fields.
- Collaborate with the team to generate, nurture, and convert market/sales leads.
- Oversee end-to-end event management, including event selection, vendor negotiation, annual budget planning & control, on-site execution, and performance evaluation.
Technical Exchange Event Organization
- Work with the sales team to plan technical seminars and promotional events targeting end-users, design institutes, and OEM clients.
- Co-create and develop in-depth technical content with relevant departments to effectively communicate the value proposition of Danfoss solutions.
Co-Branding Marketing
- Partner with key OEM accounts to develop and execute co-branding marketing campaigns and joint marketing plans.
- Coordinate internal and external resources to ensure seamless execution and maximize the impact of co-branding initiatives.
Marketing Collateral Development
- Lead the development of technical whitepapers, product brochures, posters, and other promotional materials by collaborating with internal and external stakeholders to ensure content professionalism and communication effectiveness.
- Maintain a content library and ensure sales teams can efficiently utilize these resources.
- Oversee the design and production process of marketing materials to maintain brand consistency.
Digital Marketing & Advertising
- Plan and execute integrated online/offline marketing campaigns, including digital advertising and social media promotions.
- Monitor campaign performance and continuously optimize marketing strategies.
What We're Looking For
Education Background
- Bachelor's degree or above in Marketing, Communications, Engineering, or related fields.
Work Experience
- 10+ years of experience in marketing communications, preferably in industrial or B2B technology sectors.
- Experience in the data center industry, with knowledge of its supply chain and key stakeholders.
- Technical knowledge of data center cooling systems is a plus.
- Proven track record in planning and executing large-scale industry events and technical seminars.
Skills
- Excellent written and verbal communication skills in both Chinese and English.
- Strong project management and cross-departmental coordination abilities.
- Proficiency in Microsoft Office suite and marketing tools.
- Analytical skills to evaluate marketing campaign performance.
Personal Qualities
- Results-driven with the ability to thrive in a fast-paced environment.
- Strong business acumen and strategic thinking.
- Outstanding interpersonal and communication skills.
- Willingness to travel frequently for industry events.
What You'll Get from Us
- We promote from within and support your learning with mentoring, training, and access to global opportunities.
- You’ll have flexibility, autonomy, and support to do your best work while maintaining a healthy work-life balance. Your well-being matters to us.
- We strive to create an inclusive work environment where people of all backgrounds are respected, and valued for who they are.
- You’ll receive benefits like 13th salary, annual bonus, paid vacation, pension plans, personal insurance, and more. These vary by country and contract, but they’re worth asking about—we think they’re pretty great.
Ready to Make a Difference?
If this role excites you, we’d love to hear from you! Apply now to start the conversation and learn more about where your career can go with us.
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status, or other protected category.
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Danfoss engineers solutions that increase machine productivity, reduce emissions, lower energy consumption, and enable electrification.
Our solutions are used in such areas as refrigeration, air conditioning, heating, power conversion, motor control, industrial machinery, automotive, marine, and off- and on-highway equipment. We also provide solutions for renewable energy, such as solar and wind power, as well as district-energy infrastructure for cities.
Our innovative engineering dates back to 1933. Danfoss is family-owned, employing more than 39.000 people, serving customers in more than 100 countries through a global footprint of 95 factories.
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