Company Description
LinkedIn is the world’s largest professional network, built to create economic opportunity for every member of the global workforce. Our products help people make powerful connections, discover exciting opportunities, build necessary skills, and gain valuable insights every day. We’re also committed to providing transformational opportunities for our own employees by investing in their growth. We aspire to create a culture that’s built on trust, care, inclusion, and fun – where everyone can succeed.
Join us to transform the way the world works.
Job Description
The vision of LinkedIn’s Marketing Solutions (LMS) business is to create economic growth for every organization worldwide by helping marketers reach, engage and convert their audiences at scale.
Through sponsored content in the feed (video, lead-generation forms, connected TV, carousel ads), personalized messages to your LinkedIn inbox (InMail), LinkedIn Events/Live and many other innovative formats, LinkedIn is transforming B2B (Business 2 Business) and high-consideration B2C (Business 2 Customer) marketing.
As a Senior Client Solutions Manager, you will nurture client relationships while executing against their objectives as a trusted advisor. Working closely with your Account Director and cross-functional teams, you'll drive customer growth in China by identifying trends, offering in-depth data-driven consultation, and enhancing advertising effectiveness. With your extensive digital sales experience, you'll serve as a proactive consultant, fostering deep relationships with clients and agencies. You will need to be hands-on with campaign execution while also strategically engaging in client planning and budgeting to deliver ROI and drive long-term marketing objectives, accelerating client revenue growth.
At LinkedIn, our approach to flexible work is centered on trust and optimised for culture, connection, clarity and the evolving needs of our business. The work location of this role is hybrid, meaning it will be performed both from home and from a LinkedIn office on select days, as determined by the business needs of the team.
Responsibilities:
- Build strong client relationships through best-in-class customer experience, leveraging communication, relationship-building skills, and analytical abilities to provide consultative solutions.
- Reach and exceed sales quotas while contributing to overall team goals.
- Understand annual business and marketing objectives of the client and translate them into marketing outcomes with specific metrics/KPIs
- Develop a deep understanding of clients' marketing campaigns to make creative and data driven recommendations for utilizing the LinkedIn platform and proving ROI through campaign insights.
- Create and manage a tiered service approach for clients to drive growth.
- Proactively analyze and optimize customers' advertising campaigns and marketing programs, making strategic and tactical recommendations.
- Consult on all aspects of clients' media campaigns, including targeting, implementation, optimization, and reporting
- Articulate and communicate new product features proactively.
- Identify upsell or cross-sell opportunities across the client base to drive incremental revenue.
- Advise on creative and content quality and development, leveraging marketing expertise for performance maximization.
- Support customers with communication, onboarding, and education needs.
- Collaborate effectively with cross-functional partners in product, product marketing, insights, content marketing, technical support, and others to ensure customer success.
- Establish trusted executive-level relationships with the C-Suite and other Senior client leaders based on an ability to provide LinkedIn and industry insights
- Own renewal and always-on conversations with clients
Qualifications
Basic Qualifications:
- 7+ years of experience in client-facing role, agency, advertising sales, marketing or media
- Business communication fluency in both verbal and written Mandarin and English
- 5+ years of auction-based campaign management and optimization experience (i.e. Google Adwords, SEO/PPC, ad exchange/trading desks, digital and social ads)
- Experience working in the digital media industry
Preferred Qualifications:
- Demonstrated success in excelling within a target-driven environment, adept at managing CRM for the sales process
- Ability to drive results and build relationships across multiple client levels.
- Strong understanding and network within the China media agency landscape.
- Experience managing and prioritizing large portfolios of customer advertising budgets and campaigns.
- Demonstrated ability to negotiate and close deals through consultative selling.
- Experience of using insights to drive commercial success through upsells and pitches
- Ability to translate analytics and present them as insights and recommendations in a client facing setting.
Suggested Skills:
- Digital Media
- Executive Communication
- Business Forecasting
- Campaign Consultation
- Data driven insights
Additional Information
Global Data Privacy Notice for Job Candidates
Please follow this link to access the document that provides transparency around the way in which LinkedIn handles personal data of employees and job applicants: https://legal.linkedin.com/candidate-portal.
