Senior Manager, Shopper Connection Planning - Nutrition

Focus, Scope, & Impact:

• Leads the customization of content for NUTRITION category touchpoints and/or channel based on key occasions and relevant triggers
• Leads Shopper Promotions when it is a critical component of the big idea and scalable to ensure relevance and efficiency
• Helps manage the Hong Kong master-calendar of Shopper Activation for the portfolio of Categories to ensure effective portfolio approach towards every channel
• Designing and implementing E2E path-to-purchases that reflect technology trends, disruptive market forces and competition, and take into account consumer and shopper behavior and needs
• Connecting brand experiences with brand rituals building in order to significantly improve weekly + conversion
• Designing the next generation of consumer & shopper engagement strategy using both digital and physical touchpoints to deliver an end to end seamless experience, before, during and after purchase.
• Leads Shopper execution guidelines and Supports Marketing Execution by handing over to Frontline Marketing robust activation tool kits and materials for seamless market activation
• Role will require frequent communication with OU Frontline teams, Commercial / Channel Leads and close collaboration with End-to-End XP Design Strategy
• Role will also interact frequently with external parties, particularly agencies and POS companies

Qualification & Requirements

Experience

• Experience in Marketing/Shopper Marketing/Franchise Marketing, Project Management and Agency Management
• Experience working in cross-functional and cross-geographical teams is preferred
• Experience working with marketing in the field is preferred

Work Focus

• Ability to gather shopper insights from multiple consumer segments and connect the dots into a strategic direction towards channel execution
• Ability to translate E2E Journeys into concrete activation per shopper touchpoint/channels
• Ability to brief agencies to develop content and communication materials for multiple channels
• Ability to orchestrate multiple stakeholders, delivering the most effective and efficient tool kits for market execution

• Expertise in working with different internal partners (i.e. category, bottler & brand consistency team)
• Expertise in working with different external partners (i.e.: agencies, production houses…)
• Ability to work in Agile cross-functional teams

KEY Knowledge REQUIREMENTS

MASTERY OF (REQUIRED)

• SHOPPER INSIGHTS AND MARKETING
• CHANNEL INSIGHT AND EXECUTION
• PROJECT MANAGEMENT
• CUSTOMER/SHOPPER JOURNEY
• BOTTLERS RTM

BROAD EXPERTISE IN (GOOD TO HAVE)

• BOTTLER MANAGEMENT
• CAPABILITY BUILDING
• AGENCY MANAGEMENT

Annual Incentive Reference Value Percentage:15
Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.