Liftoff is a leading AI-powered performance marketing platform for the mobile app economy. Our end-to-end technology stack helps app marketers acquire and retain high-value users, while enabling publishers to maximize revenue across programmatic and direct demand.
Liftoff’s solutions, including Accelerate, Direct, Monetize, Intelligence, and Vungle Exchange, support over 6,600 mobile businesses across 74 countries in sectors such as gaming, social, finance, ecommerce, and entertainment. Founded in 2012 and headquartered in Redwood City, CA, Liftoff has a diverse, global presence.
About this Role
This role sits within the Creative Strategy team and is dedicated to developing and executing creative strategy solutions that drive performance across Liftoff’s highest-value customer portfolio. As a key member of the Creative Studio team, you will work closely with Commercial, Ops, and Creative stakeholders to craft bespoke creative strategies that align with both customer goals and Liftoff's business objectives.
By delivering data-informed recommendations and managing high-touch creative projects from concept to execution, you will ensure that creative strategy is a measurable commercial accelerator. You will report on creative trends, identify growth opportunities, and help build practices that support innovation, efficiency, and insight-led performance improvements for Premium accounts.
Responsibilities
Customer & Creative Strategy
- Develop effective creative strategies tailored to premium customer goals and Liftoff's commercial objectives.
- Deliver quarterly planning for creative campaigns, including milestone setting and creative goal alignment.
- Lead and participate in brainstorming sessions to generate high-impact creative concepts that address customer-specific needs.
- Analyze creative performance data to extract actionable insights and optimize strategy using Looker and other internal tools.
- Pitch creative recommendations as upsell opportunities
- Build and maintain strong relationships with strategic customers, acting as a trusted creative advisor.
Collaboration & Stakeholder Engagement
- Partner with Revenue and internal teams to align creative strategy with broader account strategies.
- Design narratives and presentations to showcase creative insights, trends, and strategies effectively through visual and verbal communication.
- Proactively manage customer and internal expectations through regular updates and high-touch touchpoints.
- Leverage internal resources and documentation to improve transparency and alignment.
Project & Process Management
- Manage projects independently, ensuring timely delivery and quality across multiple campaigns.
- Coordinate ad production deliverables with internal design teams and client stakeholders
- Demonstrate strong organization and multitasking abilities in a fast-paced environment.
- Identify areas for process improvement or tooling and provide thoughtful recommendations.
- Contribute to playbooks and knowledge-sharing that support the rollout of successful premium strategies.
Team & Culture
- Contribute to a culture of continuous learning and collaboration.
- Share insights, case studies, and customer wins with the broader team to foster best practices.
- Stay informed on industry trends and contribute to internal enablement efforts.
Requirements
- 5+ years of experience in creative strategy, digital marketing, or performance advertising.
- Native Mandarin speaker, and fluent in business English
- Experience managing high-value customer relationships and performance-driven creative planning.
- Strong project management and prioritization skills.
- Excellent written and verbal communication, including presentation skills.
- Familiarity with digital performance metrics and campaign analysis. Including familiarity with Looker, Tableau, and Excel/GSheets.
- Ability to be in office multiple days per week.
- Ability to work independently and collaboratively across departments.
Location:
This is a hybrid role working from our Beijing Office (Guomao) 2-3 days/week.
Travel Expectations:
This role requires quarterly business travel (10~15%) within China.
We offer several opportunities for in-person team gatherings, including but not limited to project meetings, regional meetups, and company-wide events. We expect our employees to attend these gatherings at least once per quarter. These gatherings provide essential opportunities for collaboration, communication, and team building.
Compensation:
Liftoff offers all employees a full compensation package that includes equity and health/vision/dental benefits associated with your country of residence. Base compensation will vary based on the candidate's location and experience.
The following are our base salary ranges for this role: 275,000 to 330,000 RMB annually
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Liftoff offers a fast-paced, collaborative, and innovative work environment where employees are empowered to grow and make an impact. We’re shaping the future of the mobile app ecosystem—join us and help accelerate what’s next.
Liftoff’s compensation strategy includes competitive salaries, equity, and benefits designed to support employee well-being and performance. We benchmark compensation based on role, level, and location to ensure fairness and market alignment. Benefits may include medical coverage, wellness stipends, and additional perks based on your country of residence.
Liftoff is an equal opportunity employer. We are committed to creating an inclusive environment for all employees and applicants regardless of race, ethnicity, national origin, age, marital status, disability, sexual orientation, gender identity, religion, veteran status, or any other characteristic protected by applicable law.
Agency and Third Party Recruiter Notice:
Liftoff does not accept unsolicited resumes from individual recruiters or third-party recruiting agencies in response to job postings. No fee will be paid to third parties who submit unsolicited candidates directly to our hiring managers or Recruiting Team. All candidates must be submitted via our Applicant Tracking System by approved Liftoff vendors who have been expressly requested to make a submission by our Recruiting Team for a specific job opening. No placement fees will be paid to any firm unless such a request has been made by the Liftoff Recruiting Team and such a candidate was submitted to the Liftoff Recruiting Team via our Applicant Tracking System.
