At Roche you can show up as yourself, embraced for the unique qualities you bring. Our culture encourages personal expression, open dialogue, and genuine connections, where you are valued, accepted and respected for who you are, allowing you to thrive both personally and professionally. This is how we aim to prevent, stop and cure diseases and ensure everyone has access to healthcare today and for generations to come. Join Roche, where every voice matters.
Job Summary:
Develop an organizational-wide marketing strategy for enhancing market penetration, optimize product positioning, drive sustainable revenue growth and improve the organization’s competition position.
Main Tasks & Responsibilities:
- Lead the strategic planning, development, and implementation of all marketing policies, programs, and activities for Molecular Lab, ensuring alignment with the organization's overarching mission, vision, and long-term financial goals
- Comply with regulations and standards, and protects the organization’s public reputation.
- Actively contribute to executive-level business planning, providing insightful market perspectives to shape the overall corporate strategy and ensure marketing initiatives are fully integrated across all business functions.
- Oversee comprehensive market analysis, including monitoring evolving trends in molecular diagnostics and life sciences, customer behaviors, and competitor activities to proactively identify new market opportunities and emerging needs.
- Establish and maintain a consistent, powerful brand image across all Molecular Lab product lines, promotional materials, and events, ensuring strong market presence and customer recognition.
- Cultivate and strengthen relationships with key strategic customers and thought leaders to maximize business interests and gather critical market insights.
- Lead, mentor, and develop a high-performing, integrated marketing team. Foster a culture of collaboration, innovation, and continuous improvement.
- Establish clear goals, provide regular performance feedback, and support the professional growth of team members to maximize their potential and achieve departmental objectives.
- Guide the preparation of comprehensive marketing activity reports, providing data-driven insights and recommendations to executive management.
- Drive efforts to achieve and exceed market share targets in relation to industry benchmarks and economic trends for the Molecular Lab business.
- Optimize marketing spend and resource allocation to ensure maximum return on investment and contribute to overall business profitability.
- Achieve satisfactory market share in relation to preset standards and industry and economic trends.
- Manage relationships with external agencies and suppliers, negotiating favorable contract terms and conditions for major services to support marketing initiatives.
- Oversee the development and maintenance of robust customer databases to support targeted marketing initiatives and enhance customer engagement.
- Act as a key liaison across various internal departments, including sales, R&D, regulatory affairs, and finance, to ensure marketing strategies are seamlessly integrated and aligned with overall corporate objectives and commercialization efforts.
- Other projects or tasks assigned by line manager
- Conduct business in full compliance including but not limited to Roche Secure, Roche Behavior in Business, Roche Competition Law Interactive Dialogues, Roche Safety, Security Health and Environmental Protection
- Understand and fulfill the responsibility of line manager's SHE tasks and duties (as defined in SHE handbook)
Education& Qualifications:
- Bachelor of Science or Clinical Diagnostics or Business Administration, MBA is preferred
- Proficiency in both spoken and written English
- Good command of MS office software application
- Product & marketing expertise
Experience:
12 years working experience in a similar capacity and in a similar industry
Values & Core Competencies:
- Demonstrate Roche values of Integrity, Courage, Passion
- Follow Roche Operating Principles
- Equip with the core skillsets as required by this role
A healthier future drives us to innovate. Together, more than 100’000 employees across the globe are dedicated to advance science, ensuring everyone has access to healthcare today and for generations to come. Our efforts result in more than 26 million people treated with our medicines and over 30 billion tests conducted using our Diagnostics products. We empower each other to explore new possibilities, foster creativity, and keep our ambitions high, so we can deliver life-changing healthcare solutions that make a global impact.
Let’s build a healthier future, together.
Roche is an Equal Opportunity Employer.
