Marketing Director

The brand owner of Plozasiran in hyperlypidemia area. Commercialisation and maximize the business opportunities in China with the alliance supporting.

Responsibilities:

Brand and Portfolio Strategy

• Build effective brand/portfolio strategy with deep understanding on clinical consideration and practices.
• Identifies opportunities, develops & implements services around brands that maximize overall value for stakeholders.
• Shapes the external environment to maximize brand potential through influence on all customers, segments, and stakeholders.
• Identifies and ensures robust market access strategies with innovation solutions.
• Develop effective supply strategies with global team

Builds on patient/customer insight to lead innovation.

• Generate insights and implications from market, to meeting patient and customer needs and outcomes.
• Develops a deep understanding of the TA and translates this into business plans.
• Fosters solution-oriented innovation in own team and ensures implementation.
• Prepares product messages and customer solutions that address the needs of specific customer segments and decision makers.

Launch Excellence

• Leading launch excellence for Plozasiran, incl. definition of the critical success factors, pre- and post- launch KPIs to ensure timely and successful preparation and execution of the launch plan
• Leading the development of comprehensive business cases for the brand
• Collaborating with cross-functional teams to ensure deep understanding of launch plan, brand strategy and best industry practices through leadership
• Mapping and tracking core activities across all functional teams (Medical/Commercial/Public affairs/Market access)
• Developing risk mitigation plans and ensuring appropriate risk management to address issues that may impact the launch timeline or deliverables
• Developing internal launch communication plan

Marketing Execution

• Engagement of key opinion leaders from research to launch to be the advocate.
• Leads development and delivery of key campaign materials from insights to review, production and implementation to stakeholders.
• Leads development and delivery of materials to support Market Access/Managed Markets
• Leads brand finance and budgeting practices (P & L) and appropriate management of resources.
• Drives consistent execution of product strategy throughout Marketing, Sales, Market Access, Medical using appropriate key performance indicators.

JOB-HOLDER ENTRY REQUIREMENTS:

Education:

• Minimum Bachelor’s degree, MBA is preferred
• Medical or pharmacy education background will be an advantage.

Experience & knowledge:

• About 10 years working experience in pharma industry.
• Successful launch experience and/or solid marketing experience
• Brand management experience in Cardiometabolic therapeutic area and chronic disease area will be valued.
• Proven performance in driving growth and market impact in China healthcare ecosystem.
• Proven track record to interpret market trends/insights into effective brand strategy design & landing
• People management experience preferred.

Skills:

• Strategic & analytical thinking and capabilities
• Leadership skills – team leadership & organizational leadership
• Stakeholder Influencing & engagement skills with both Internal cross-function/global teams and external KOLs
• Innovation thinking to drive growth

Traits:

• Learning Agility
• Resilience and Strong Drive - to overcome challenges and pursue results
• Being Bold - take thoughtful risks, seize opportunities and think beyond
• Prioritizing & Moving with Urgency under stretching launch timelines