Market Development Manager

• Deep understanding of general industrial coating market. Build network with industry expertise across the value chain and coating associations.

• Dig out market unmet needs by market analysis & intelligence. Assess market opportunities and build up new market development projects pipeline.

• Work with technical team to identify & develop LZ solutions to meet market unmet needs. Lead project team to drive project success.

• Work with regional marketing managers on new product cost analysis and pricing.

• Develop initial successful commercial orders for new market development projects. Develop segment strategy plan and sales aids. Train sales team about new market knowledge.

• Work with sales team and facilitate new product sales scale-up.

• Support global marketing team on regional market information collection & analysis.

• Support mar-com contents development & events execution.

• Bachelor’s Degree in Chemistry/Chemical Engineering
• Minimum of 8 years’ experience in Marketing /Business Development / Sales.

• Working experience in coating industry strongly preferred

• Proven track record of successful new business identification/development
• Sound critical thinking, problem solving and decision making skills. Proactively presents issues with recommended solutions, implications and alternate options.
• Compelling influencing, persuasion and negotiation skills – seeks win-win solutions.
• Flexible and adaptable, tolerant of uncertainty inherent to dynamic business conditions and new product development.
• Sound business analysis and project management skills.
• Excellent communications and presentation skills
• Must be fluent in English – written, verbal, presentation
• Travel frequency over 50%

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