Market & Application Manager ACM APAC

What you´ll do

• Conduct in-depth market analysis to uncover growth opportunities within specific regional segments, delivering actionable insights to both regional and global teams to drive strategic initiatives.
  
• Develop a deep understanding of regional markets through competitive benchmarking, acting as a key link between local markets and global strategy while integrating essential customer feedback and requirements.
  
• Identify and evaluate regional market opportunities for localized initiatives, focusing on untapped potential and high-impact applications not covered by the global strategy. With special focus on E-Mobility transformation and drive Henkel’s portfolio and application strategy to capitalize on and win in this growing market.
  
• Contribute to the creation of industry-specific content for marketing programs that support local market activation, enhance customer engagement, and scale key applications and processes.
  
• Actively engage in regional sales and marketing meetings, providing key business insights that inform and refine sales strategies and market focus.
  
• Oversee the execution of New Product Introductions (NPI), regional product extensions, and portfolio rationalization, ensuring the product portfolio is optimized to meet market demands.
  
• Define portfolio segmentation and lead improvements to the Golden Range, ensuring alignment with regional needs.
  
• Manage trademark registrations and renewals, ensuring legal protection and compliance with the business’s strategic objectives.
  
• Collaborate closely with the Product Management team to monitor and drive category profitability, ensuring commercial success across the region.

What makes you a good fit

• Bachelor’s degree in Business, Engineering, Marketing, or Strategy.
  
• Preferred total experience: 10+ years.
  
• Preferred experience in Market Strategy, Business Development, Sales, or Application Engineering: 5+ years.
• Strong business acumen and analytical skills, with the ability to interpret data and derive actionable insights.
  
• Proven track record in developing and executing successful market penetration and portfolio strategies.
  
• Familiarity with product portfolio management and project management methodologies.
  
• In-depth knowledge of industry trends, with experience in the automotive aftermarket. Familiarity with vehicle repair workshop solutions is considered a plus.
  
• Excellent communication and interpersonal skills, with the ability to collaborate effectively across diverse, cross-functional teams.
  
• Results-oriented with a focus on achieving key business objectives.
  
• Adaptable and able to thrive in a fast-paced, dynamic environment.
  
• Proficiency in MS Office; experience with Power BI is a plus.
  
• Fluent in both English and Chinese.

Some perks of joining Henkel

• Flexible work scheme with flexible hours, hybrid and work from anywhere policies
• Diverse national and international growth opportunities
• Globally wellbeing standards with health and preventive care programs
• Gender-neutral parental leave for a minimum of 8 weeks
• Employee Share Plan with voluntary investment and Henkel matching shares
• Comprehensive Group Insurance Scheme
• Annual Physical Examination
• Flexible Benefits cover for dependents
• Company Products Discount

At Henkel, we come from a broad range of backgrounds, perspectives, and life experiences. We believe the uniqueness of all our employees is the power in us. Become part of the team and bring your uniqueness to us! We welcome all applications across different genders, origins, cultures, religions, sexual orientations, disabilities, and generations.