Greater China, Retail Commercial Lead

Imagine what you could do here! The people here at Apple don’t just create products - they build the kind of wonder that’s revolutionized entire industries. It’s the diversity of those people and their ideas that inspires the innovation that runs through everything we do, from amazing technology to industry-leading environmental efforts. At Apple, inclusion is a shared responsibility, and we work together to foster a culture where everyone belongs and is inspired to do their best work. Here in Retail, we are responsible for Apple’s flagship Stores and Online experience. Our main goal is to deliver a magical, personal experience where customers can shop, buy and learn everything Apple, wherever they are. Each customer should feel like they are our only customer and our job is to set the bar for the experience they receive. To run such extraordinary stores, it takes extraordinary people, and we are looking for someone to help us do extraordinary things. The Apple Retail team is seeking an exceptional Go-to-Market Commercial Leader to support and develop the end-to-end Greater China commercial strategy, driving transformative growth across one of Retail’s most critical regions. In this role, you will leverage a deep understanding of retail trends, consumer insights, and the unique dynamics of Greater China to develop and execute impactful strategies that accelerate growth and innovation for Apple Retail. Responsibilities of this position include leading a team of Country and Commercial managers, demonstrating exceptional leadership abilities, driving tactical actions as well as strategic initiatives requiring an individual with strong leadership skills and deep commercial experience. For the day-to-day, the role will require strong business acumen in interpreting results, providing market insights and the development of reports and metrics. At the planning level, it will require confidence in operating both independently, as well as working at a cross functional level to articulate, influence and promote development plans.

Description

Qualified candidates should also be comfortable in the development of partnerships - both internal and external to meet Retail’s objectives. These may include marketing / demand generation, merchandising, programs, payments and fulfillment. - Develop Commercial Strategy: Design and implement go-to-market strategy and commercial plans for Retail, focusing on Marketing, Merchandising, Affordability, Promotions, and Fulfillment to meet business objectives. - Customer Insights: Analyze Country-specific trends, customer behaviors, and carrier sales dynamics to recommend and launch effective campaigns and commercial programs that drive growth and engagement. - Business Analysis and Reporting: Deliver actionable insights on market and business performance to Retail leadership, highlighting opportunities and key trends. - Innovative Growth Initiatives: Manage the ideation and development of new business concepts, managing the process from idea generation to securing leadership approvals and working with cross-functional teams to implement.

Minimum Qualifications

• Bachelor’s degree in Business, Marketing, Economics, or equivalent experience in a related field.
• 10+ years of experience in commercial strategy, go-to-market planning, or retail business management. Should also include 3+ years experience managing managers / senior ICs.
• Proven ability to analyze market trends, consumer behavior, and business performance to develop actionable strategies. Deep understanding of the consumer electronics market, competitive dynamics, and channel strategies.
• Strong leadership skills with the ability to influence and drive cross-functional teams without direct authority. Excellent communication, relationship-building, and executive presentation skills.

Preferred Qualifications

• Fluency in Mandarin: Chinese language proficiency
• Experience in the Chinese Retail Market: Knowledge of China's retail landscape, including consumer behavior and regulatory environment, is beneficial.
• Data Analytics Proficiency: Skills in data analysis tools and methodologies to extract insights from large datasets, supporting strategic decision-making.
• Innovation and Creativity: Ability to think creatively and innovate, particularly in developing new business models or marketing strategies.
Project Management Skills: Experience in managing complex projects, including cross-functional collaboration and timeline management.

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