Digital Commerce Producer

Marketing Communications (Marcom) is the creatively-led global team that oversees Apple’s consumer facing marketing. We ensure the flawless development and execution of world-class communications across all medias and platforms. Every day, hundreds of millions of Apple customers around the world interact with our products. We drive the strategy and creative work that provide both new and existing customers with simple, engaging and inspiring marketing experiences. The Marcom Greater China team, part of Apple's global Marketing Communications team, is responsible for all consumer-facing communications, including advertising, apple.com, direct marketing, Apple retail, channel, digital commerce, packaging, video, corporate identity, and partner communications. The Digital Commerce team is crucial to our core business strategy, driving E-Commerce standards and digital innovation across multiple online platforms. As a Digital Commerce Producer, you’ll lead creative initiatives for key brand and shopping moments, uncover local insights, balance brand and commerce goals, and deliver holistic themes that spotlight product stories and compelling offers.

Description

This Producer will drive E-Commerce store setup, UX and buy flow optimization, digital innovation, project management, and implementation across platforms like marketplace and social commerce platforms, by partnering with Creative, Brand teams, and stakeholders from Retail ASO, Interactive, PM, DCM, and an external digital agency. The ideal candidate is comfortable with ambiguity and change, detail-oriented, and capable of defining strategic plans. A passion for creating outstanding digital customer experiences is essential.

Minimum Qualifications

• Fluent in Chinese and English
• 10+ years of relevant work experience in a leading digital creative agency, in-house marketing communications, or E-Commerce, Digital Marketing department
• Deep knowledge of local digital trends, marketplaces and social platforms including WeChat, Tmall, Douyin, Red etc.

Preferred Qualifications

• Self-starter, self-motivated, self-sufficient
• Committed to excellence and an outstanding attention to detail
• Excellent written and verbal communicator, with great interpersonal and presentation skills
• Strong knowledge of end-to-end web technologies
• Able to organize information quickly and summarize succinctly
• Accommodate rapid change and ambiguity, and working under tight deadlines.
Communicating effectively one-on-one and in large groups.

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