Digital Channel & Brand Owner, DDT, Shanghai /Beijing/Chengdu

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Job Description

RESPONSIBILITIES:

• 
  Unleash the power of Data, Digital and Technology to achieve China Elevation Plan by building strategic capabilities
• Be partnership with all relevant BUs/BFs, with a strategic mindset, able to take business priorities, in-depth understanding of the commercial business with the ability to influence, challenge and innovate to enable commercial strategic imperatives.
• Stakeholder Management:
  • Engage with internal and external stakeholders to gather requirements and provide updates on digital channel and event.
  • Collaborate with cross-functional teams to drive successful digital channel and event lifecycle management.

• Digital Channel Development:
  • Assist line manager to develop and implement a comprehensive digital channel roadmap that aligns with the company's overall business objectives and goals.
  • Identify and prioritize the most effective digital channels for reaching target audiences.
  • Collaborate with cross-functional teams, including marketing, sales, medical affairs, and IT, to integrate digital initiatives with other business activities and ensure seamless execution.
• Digital Brand Planning and Execution
  • Plan and execute a wide range of digital branding, development and management of digital assets, ensuring they are up-to-date, user-friendly, and compliant with regulatory requirements.
  • Coordinate with external vendors, agencies, and partners to deliver high-quality digital services and solutions, and manage relationships to ensure timely and effective delivery.
• Performance Monitoring and Optimization:
  • Establish KPI and metrics to measure the effectiveness of digital channels and activities and regularly track and analyze performance data.
  • Provide regular reports and updates to senior management on the performance of digital activities and recommend adjustments or improvements as needed.
• Compliance and Risk Management:
• Ensure that all digital activities comply with pharmaceutical regulations, data privacy laws, and industry guidelines, and implement processes to monitor and mitigate compliance risks.

Qualifications & Skills:

• Consulting/Marketing/digital background preferred
• Bachelor Degree is a must, MBA preferred
• 10 years+ experiences in consulting or strategy, digital experiences and will understanding digital health project in pharmaceutical industry.
• Consulting background is must.
• Fluent English

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