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申请

Omni Channel Senior Key Account Manager, Club format

PepsiCo
Shanghai, 上海市
1周前
Overview:

Maintain and grow assigned key account(s) business through a standard key account management to ensure sales target achievement


Responsibilities:

Work together with GKAM to implement Key Account strategy, wiring, planning, selling, and execution to drive account profitable & sustainable growth;

  • Comprehensively understand the market and customer dynamics in assigned key account to provide excellent services to customers and build up strong working relationship with customers;
  • Work with Field Sales to deliver revenue and volume targets for the key account channel by focusing on sales drivers (distribution, visibility, pricing, merchandising/ promotions);
  • Develop/use tracking and reporting tools to monitor the sales performance

- Support superior to negotiate the key account annual contract; - Monitor and manage annual trade expenditure to help superior control the ROI;

Analyze and define the account growth opportunities, make proper suggestions to superior for decision making

  • Analyze and review business data to provide further improvement action plans
  • Identify potential opportunities, communicate those and recommend possible solutions to superior
  • Work out customized promotions in assigned account aligned with Marketing & Trade Marketing strategy;
  • Work out analytical report for quarterly and review annually new items investment;

Coordinate the field sales team/Trade Marketing/Supply chain to ensure the best in-store performance

  • Ensure that all the brands and assortments are properly listed, implemented and merchandising;
  • Monitor and check store’s performance to ensure store implementation as company policy;
  • Pro-actively coordinate related departments for market information and support;
  • Share monthly OFR tracking report with operation team;
  • Communicate OOS tracking report with relevant parties;
  • Champion and embed GCS understanding, control, ownership and execution within GCR to achieve an effective audit rating
Qualifications:
  • Bachelor degree or above; CET 6 or above
  • Great at Word, Excel, Power Point
  • At least 6 years experience in FMCG sales, with at least 2 years of key account management or trade marketing in FMCG
  • Familiar with MT key players in the market
  • Strong selling and negotiation skill

– Good communication skills

– Resilient and can work under pressure

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