Overview:
Responsibilities:
Maintain and grow assigned key account(s) business through a standard key account management to ensure sales target achievement
Responsibilities:
Work together with GKAM to implement Key Account strategy, wiring, planning, selling, and execution to drive account profitable & sustainable growth;
- Comprehensively understand the market and customer dynamics in assigned key account to provide excellent services to customers and build up strong working relationship with customers;
- Work with Field Sales to deliver revenue and volume targets for the key account channel by focusing on sales drivers (distribution, visibility, pricing, merchandising/ promotions);
- Develop/use tracking and reporting tools to monitor the sales performance
- Support superior to negotiate the key account annual contract; - Monitor and manage annual trade expenditure to help superior control the ROI;
Analyze and define the account growth opportunities, make proper suggestions to superior for decision making
- Analyze and review business data to provide further improvement action plans
- Identify potential opportunities, communicate those and recommend possible solutions to superior
- Work out customized promotions in assigned account aligned with Marketing & Trade Marketing strategy;
- Work out analytical report for quarterly and review annually new items investment;
Coordinate the field sales team/Trade Marketing/Supply chain to ensure the best in-store performance
- Ensure that all the brands and assortments are properly listed, implemented and merchandising;
- Monitor and check store’s performance to ensure store implementation as company policy;
- Pro-actively coordinate related departments for market information and support;
- Share monthly OFR tracking report with operation team;
- Communicate OOS tracking report with relevant parties;
- Champion and embed GCS understanding, control, ownership and execution within GCR to achieve an effective audit rating
- Bachelor degree or above; CET 6 or above
- Great at Word, Excel, Power Point
- At least 6 years experience in FMCG sales, with at least 2 years of key account management or trade marketing in FMCG
- Familiar with MT key players in the market
- Strong selling and negotiation skill
– Good communication skills
– Resilient and can work under pressure
举报职位