Brand Manager

About this Position

Act as VS offline brand delivery manager for KA & Distributor (incl. O2O) channels’ business development and brand building with market budget management.

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What you´ll do

• Define VS offline GTM strategy (distribution / promotion / shelf / merchandising) based on analyzed brand opportunities and channel/shopper insights.
  
• Lead VS offline business planning cycle, including business building block, by channel sufficiency check and monthly / quarterly / yearly business review.
  
• Manage VS marketing budget spending plan, optimize ROI to enable channel business delivery and ensure sufficient channel support, including POSM, promoter & BA, campaign events, O2O traffic-buy and key channel co-creation.
  
• Partner with and lead multi-functional teams (KA, TMKT, Media, Brand design, etc.) to activate VS offline channel commercial plan.

What makes you a good fit

• 4+ years of FMCG marketing / trade marketing working experience (must).
  
• Brand business owner with solid data analysis capability (must).
  
• Strong channel customer/shopper understanding especially for offline channels (must).
  
• Experience in offline activities including product launching, events, POSM design, etc.
  
• Experience in distribution channel business building.

Some perks of joining Henkel

• Flexible work scheme with flexible hours, hybrid work model, and work from anywhere policy for up to 30 days per year
• Diverse national and international growth opportunities
• Globally wellbeing standards with health and preventive care programs
• Gender-neutral parental leave for a minimum of 8 weeks
• Employee Share Plan with voluntary investment and Henkel matching shares
• Comprehensive Group Insurance Scheme
• Annual Physical Examination
• Flexible Benefits cover for dependents
• Company Products Discount

At Henkel, we come from a broad range of backgrounds, perspectives, and life experiences. We believe the uniqueness of all our employees is the power in us. Become part of the team and bring your uniqueness to us! We welcome all applications across different genders, origins, cultures, religions, sexual orientations, disabilities, and generations.