AI Business-User Growth Manager-Hangzhou

Responsibilities - Develop and execute user growth strategies for Al consumer apps and websites, covering the full lifecycle of user acquisition, activation, retention and referral. - Own user acquisition and growth initiatives via influencer marketing, paid media, community operations, and content distribution. - Continuously monitor trends, user feedback and user behavior analytics in target markets to gather market insights. - Develop product positioning strategies based on market research, user behavior analysis and competitor benchmark. - Collaborate cross-functionally with product, engineering, design, and operations teams to rapidly ® iterate and launch growth initiatives. - Initiate and manage cross-channel growth strategies, including social media (Meta, TikTok, LinkedIn), community operations and event marketing. - Build and manage user communities (Discord, Facebook Groups, Reddit, Telegram, etc.) to increase engagement and retention. - Plan and execute global influencer campaigns (KOL/KOC), identify top-performing creators, and track ROl and conversions. - Drive organic content growth on platforms like TikTok, Instagram, and YouTube Shorts to acquire users at low cost. - Run and optimize paid advertising campaigns (Meta, TikTok, Google, etc.), including creative testing and budget allocation. - Coordinate SEO strategy and execution to improve product visibility on international search engines. - Analyze channel performance and user acquisition metrics, and build repeatable growth playbooks. - Establish user insights frameworks, leveraging data analytics to identify high-value user characteristics.

Minimum Qualifications - Bachelor degree or above; - Minimum 3 years of social media operations expertise, including global (e.g., Meta, LinkedIn, TikTok) - Proficiency in running paid advertising campaigns and coordinating SEO - Proven track record in running successful user growth campaigns for consumer apps - Proficiency in analytics tools like Google Analytics and Google Search Console - Fluency in English and Chinese; Any other European language is a plus. - Have an international background and understand overseas user behavior - Strong logic, the ability and awareness of continuous thinking, and the ability to continuously explore the essence of the problem; - Data-driven, love to use data and formulas to measure and express, sensitive to data changes;