Job Summary:
Accountable for developing marketing/business strategies/platforms such as brand management, product development, marketing communications including promotions, pricing, market research and customer service; Use customer insights to prioritize/direct content creation to achieve financial targets. Position requires outstanding communications and leadership skills with proven success in traditional and innovative campaigns across the broad spectrum of marketing channels. Demonstrated ability to develop people and build marketing capabilities.
Responsibilities:
- Oversee and direct the efforts of the marketing team which promote GE pipelines and work with sales team to deliver the results;
- Develops strategic marketing initiatives for the high value products for which there often is no mechanism for reimbursement;
- Responds to the specific needs of the field force, ensuring the sale force deliver the results for business;
- Optimize product portfolios and increase revenue generation
- Implement and manage marketing budget;
- Leverage data and analytics to drive insights;
- Modify or redirect business intelligence strategy;
- Develop segmentation, competitive analysis/market intelligence, prospecting, lead generation, product and market development, pricing, promotions, communications and budgets, sales force effectiveness, strategic planning, services units and revenue retention and growth
- Oversee the development of new products;
- Upgrade marketing capabilities for GE marketing organization;
- Ensure compliance with all applicable internal and external standards.
Education and Experience:
- University graduate with qualification in Strategy, Finance, Marketing or similar fields – MBA preferred;
- 10+ years of people leadership experience with demonstrated ability to lead, motivate and provide professional development to a mid to large sized team;
- 15+ years’ experience in Marketing, Strategy, Business Planning, and/or Finance related roles – with particular emphasis on marketing and strategy;
- Demonstrated ability to work effectively across cultures and the agility to deliver results quickly in new and unfamiliar situations;
- Proven track record of building and executing marketing and commercial plans for growth and mature brands;
- Experience in innovative products marketing;
- Sale force management;
- Deep experience in global and/or China pharmaceutical industry.
Technical Skills Requirements:
- Marketing & BD expertise - well-rounded marketing experience in positions of increasing responsibility, with a focus on marketing expansion and identifying emerging market trends;
- Thorough knowledge of marketing principles, brand, product and service management, sales and business development; along with a demonstrated track record of success and performance;
- Strategic Agility – Broad knowledge & learning agility to develop clear perspectives on the business opportunities and challenges; Articulately paint credible pictures and visions of possibilities and likelihood; Ability to create competitive strategies and breakthrough plans;
- Analytical Skill – Excellent ability to review and use data to develop insights and support decisions;
- Innovative – Think out of box with ability to turn new ideas into tangible solutions ; effectively challenge the status quo and bring different perspectives to the local China team;
- Dealing with Ambiguity – Effectively cope with changes; Make decision and act without complete information; Comfortable with risk and uncertainty;
- Communication – Excellent presentation and influencing skill and ability to interact with high level senior executives internally and externally.
Pfizer is an equal opportunity employer and complies with all applicable equal employment opportunity legislation in each jurisdiction in which it operates.