Company Description
ARKET offers essential collections for women, men, children and the home, along with a seasonal vegetarian café and coffee shop. Inspired by simplicity, nature, and the aesthetics of slow living, the assortments features garments, objects, and food carefully made and artfully curated for a more beautiful everyday life.
Job Description
The main responsibilities include, but are not limited to:
Social media strategy
- Assist in formulation of social media strategy in line with brand strategy and business target
- Work closely with internal and external partners in developing social proposals and execution plan based on marketing campaign objectives
- Actively monitor new social media platforms, digital marketing trends and technologies in the industry to keep ahead of competition
Social media operation
- Develop monthly social media calendar for ARKET’s owned social platforms according to brand marketing calendar
- Work with social media agency on both daily maintenance and ad hoc campaigns
- Drive high-quality content delivery including global assets and local content creation. Ensure the content cohesive with global brand tonality across all the social media & digital channels
- Liaise with key internal & external stakeholders on campaign assets briefing etc.
- Assist in social CRM & online consumer journey set up
KPI & Reporting
- Monitor and report social performance on a monthly/quarterly/yearly basis to achieve annual KPIs, e.g. followers, viewership,brand search.
- Provide post-campaign reports and all social media related activities analysis
- Insights generation with learnings and implications
Others
- Coordinate and implement KOL/KOC seeding projects and follow up performance analysis
- Other marketing communication material translation
- Assist in other IMC campaigns
Qualifications
- Bachelor’s degree or above
- 1 and 1+ years experiences in social media or digital marketing field.Experience in fashion, beauty, and retail preferred
- Excellence in copywriting skills.
- Good fashion and creative sense, familiar with the social landscape in China
- An entrepreneurial spirit, proactive and self-motivated
- Solid communication skills and good team worker who believes in collaboration and enjoys discussion
- Good command of written and spoken English and Mandarin
Additional Information
This is a full-time position with a contract of 40 hours a week. Apply by sending in your CV in Chinese as soon as possible, but no later than the 24.8.2025. Due to data policies, we only accept applications through the career page.