Product Marketing Manager

ABB
顺德区, 广东省
1天前

At ABB, we help industries outrun - leaner and cleaner. Here, progress is an expectation - for you, your team, and the world. As a global market leader, we’ll give you what you need to make it happen. It won’t always be easy, growing takes grit. But at ABB, you’ll never run alone. Run what runs the world.

This Position reports to:

Business Manager - Operations


Your role and responsibilities (Mandatory)


In this role, you will have the opportunity to represent global divisions in the country to drive sales and market growth. Each day, you will oversee sales and marketing activities and support Sales organizations in driving sales and services for their respective products. You will also showcase your expertise by defining, planning, and ensuring the implementation of product marketing strategies in line with global product strategy.

The work model for the role is: {onsite/hybrid/remote} {insert Linkedin #}

This role is contributing to the {insert product group/business area/division/function} in {insert region}. Main stakeholders are {insert main stakeholder groups if available}.

You will be mainly accountable for:
  • Creating, planning, and ensuring implementation of the local go-to-market product marketing strategy, including defining and communicating product value propositions and product positioning in accordance with the global product marketing strategy.
  • Focusing on achievement of the target set for metrics like total demand orders (by ABB and third-party), growth margin percentage, net price variance, Net Promoter Score (NPS), inventory turn on finished goods, and on-time delivery as requested.
  • Evaluating market opportunities, determining appropriate activities aligned with the overall strategy, and coordinating opportunities across local divisions and local business units, as appropriate.
  • Ensuring balanced growth for all product lines, product groups, and business units and creating product demand by promoting technical aspects, providing solutions, and utilizing value-based selling approach.

Our team dynamics (Optional)
You will join a {insert adjectives – e.g. dynamic, talented, high performing} team, where you will be able to thrive.

Qualifications for the role (Mandatory)
  • You are immersed in / engaged in / absorbed in / highly skilled in/ you enjoy working with {relevant tools and methodologies} and the {insert relevant industry/sector} market
  • Ability to demonstrate your experience in / Have established skills / advanced skills / You have {insert number of years} years of experience in {insert relevant field}
    (OPTIONAL: working as {insert relevant role} with {insert relevant products or technologies})
  • Possess an enhanced knowledge of / You are qualified in / Highly adept in {insert specialized software/platforms}
  • You are passionate about / you are captivated by / you are innovative around {insert relevant soft skills} and {insert relevant soft skills}
  • Degree in / Have a demonstrated track record in / Extensive knowledge of / Proven experience of {insert specific degree, qualification} in {insert subject}
  • You are at ease communicating in {insert required language skill(s)}
  • You hold current {insert required licenses} valid in {insert job location} and {insert country-specific VISA/work permit} {where required}

What's in it for you? (Optional)

Benefits (Optional)

We also offer our employees the following benefits:
  • Benefit 1
  • Benefit 2
  • Benefit 3
  • Benefit 4
  • Benefit 5

Local Specific Benefits (Open Field below – Optional)
Locally, you can count on {Add local perks and benefits in text format}

More about us (Mandatory)

{Insert specific business area/division/service function or corporate function paragraph from common source material}

{Insert country/location -specific boilerplate (1-2 sentences only)} {optional}
{Insert country-specific legal statement e.g.: EEO/data privacy} {where required}
{Insert PES (Pre-employment screening) sentence} {when required}
{Insert local TP or hiring manager contacts if necessary}

Guidelines:

Please be aware:
  • All fields in yellow should be populated with relevant information (based on Job description and the Kick-off form). All other text can also be modified if necessary, within the given guidelines.
  • Text in bold is fixed and should not be edited or removed
  • Reporting Manager section is mandatory both internally and externally, to be posted via eRec functionality
  • “Your role and responsibilities” should be plain text followed by maximum 4 additional bullet points
  • The “Qualifications for the role” section should include no less than five and no more than seven bullet points. These bullet points should be listed in order of importance for the success in the role
  • Indicate the required language knowledge in the “Qualifications for the role” section whenever it is mandatory and/or applicable
  • Information about “Licenses and visa/work permit” is optional, use this sentence wherever it is required
  • In the “More about us” section you can add further legal statements/PES indications or Talent Partner contacts, for example
  • Read more about the guidelines in the Guidelines doc available in the SharePoint

We value people from different backgrounds. Could this be your story? Apply today or visit www.abb.com to read more about us and learn about the impact of our solutions across the globe.

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