The brand owner of Plozasiran in hyperlypidemia area. Commercialisation and maximize the business opportunities in China with the alliance supporting.
Responsibilities:
Brand and Portfolio Strategy
- Build effective brand/portfolio strategy with deep understanding on clinical consideration and practices.
- Identifies opportunities, develops & implements services around brands that maximize overall value for stakeholders.
- Shapes the external environment to maximize brand potential through influence on all customers, segments, and stakeholders.
- Identifies and ensures robust market access strategies with innovation solutions.
- Develop effective supply strategies with global team
Builds on patient/customer insight to lead innovation.
- Generate insights and implications from market, to meeting patient and customer needs and outcomes.
- Develops a deep understanding of the TA and translates this into business plans.
- Fosters solution-oriented innovation in own team and ensures implementation.
- Prepares product messages and customer solutions that address the needs of specific customer segments and decision makers.
Launch Excellence
- Leading launch excellence for Plozasiran, incl. definition of the critical success factors, pre- and post- launch KPIs to ensure timely and successful preparation and execution of the launch plan
- Leading the development of comprehensive business cases for the brand
- Collaborating with cross-functional teams to ensure deep understanding of launch plan, brand strategy and best industry practices through leadership
- Mapping and tracking core activities across all functional teams (Medical/Commercial/Public affairs/Market access)
- Developing risk mitigation plans and ensuring appropriate risk management to address issues that may impact the launch timeline or deliverables
- Developing internal launch communication plan
Marketing Execution
- Engagement of key opinion leaders from research to launch to be the advocate.
- Leads development and delivery of key campaign materials from insights to review, production and implementation to stakeholders.
- Leads development and delivery of materials to support Market Access/Managed Markets
- Leads brand finance and budgeting practices (P & L) and appropriate management of resources.
- Drives consistent execution of product strategy throughout Marketing, Sales, Market Access, Medical using appropriate key performance indicators.
JOB-HOLDER ENTRY REQUIREMENTS:
Education:
- Minimum Bachelor’s degree, MBA is preferred
- Medical or pharmacy education background will be an advantage.
Experience & knowledge:
- About 10 years working experience in pharma industry.
- Successful launch experience and/or solid marketing experience
- Brand management experience in Cardiometabolic therapeutic area and chronic disease area will be valued.
- Proven performance in driving growth and market impact in China healthcare ecosystem.
- Proven track record to interpret market trends/insights into effective brand strategy design & landing
- People management experience preferred.
Skills:
- Strategic & analytical thinking and capabilities
- Leadership skills – team leadership & organizational leadership
- Stakeholder Influencing & engagement skills with both Internal cross-function/global teams and external KOLs
- Innovation thinking to drive growth
Traits:
- Learning Agility
- Resilience and Strong Drive - to overcome challenges and pursue results
- Being Bold - take thoughtful risks, seize opportunities and think beyond
- Prioritizing & Moving with Urgency under stretching launch timelines