工作职责:
品牌营销策划与推广。营销项目全周期策划、管理与实施跟进,定期复盘市场反馈,结合新兴技术优化推广策略,提升品牌色彩竞争力和品牌价值;
品牌与流行色彩趋势的开发与包装。开展流行色彩与行业趋势的研究,引入集团色彩资源融合中国市场,推动品牌色彩前瞻性和影响力;
项目管理与支持:营销创新项目全周期规划、管理与实施跟进,与各团队合作支持品牌价值与影响力建设。
任职要求:
本科学历,新闻、传播、市场营销或设计美学等相关专业;
3-5年涂料、媒体、消费品等行业工作经历; 具备品牌营销项目管理、传播策划、运营推广经验;
优秀的文字功底,同时具备优秀的英文口语与书面能力; 有色彩科学基础或有媒体渠道、设计师资源者优先考虑。
At Sherwin-Williams, our purpose is to inspire and improve the world by coloring and protecting what matters. Our paints, coatings and innovative solutions make the places and spaces in our world brighter and stronger. Your skills, talent and passion make it possible to live this purpose, and for customers and our business to achieve great results. Sherwin-Williams is a place that takes its stability, growth and momentum and translates it to possibility for our people. Our people are behind the strength of our success, and we invest and support you in:
Life … with rewards, benefits and the flexibility to enhance your health and well-being
Career … with opportunities to learn, develop new skills and grow your contribution
Connection … with an inclusive team and commitment to our own and broader communities
It's all here for you... let's Create Your Possible