1. Ecommerce Media Strategy:
- Develop and implement performance-driven digital media strategies across various platforms (e.g., Tmall, JD, TikTok, etc.) to ensure yoy ROI growth.
- Work closely with internal teams to align marketing objectives with campaign strategies to ensure growth in brand assets and consumers targets.
- Optimize media budget allocation and manage media partnerships to ensure the best use of resources for maximum performance.
2. Data Analytics & Reporting:
- Utilize ISV platforms and tools, such as those provided by Tmall, JD, Tiktok and other third-party analytics platforms, to uncover deeper insights into customer behavior and campaign performance.
- Implement tracking mechanisms such as sales conversion rates, cost-per-click, and return on investment (ROI) to evaluate media spend effectiveness.
- provide EC operational strategy and analysis to help planning and forecasting of GMV targets and other KPIs and alignment to budget
3. Budget Management
- provide and implement rolling budget forecast accordingly to internal financial cycle
- execute budget spending and ensure within 10% deviation vs financial LE