In this role you will be responsible of both content production and marketing promotions.
You will directly support in-house projects involving major artists which require a very collaborative and dynamic approach as they will need planning, content creation, partner management, and end-to-end campaign execution.
What you'll do:
- Conduct competitive research on trends in music genres, platforms, and consumption behaviour.
- Propose and pitch new content projects based on data insights and market trends.
- Scout songwriters, producers, and artists for projects.
- Quality control of mixes, masters, and final deliverables.
- Develop release strategy and marketing plans with key marketing hooks, positioning, and storytelling angles.
- Oversee timelines, deliverables, and budgets for content projects.
- Ensure proper rights management and clearances for co-produced content.
- Monitor KPIs (streams, revenue, ROI).
- Any other responsibilities or works to be assigned by the manager or the Company.
Who you are:
- Bachelor's degree or above, preferably in music, communication, marketing, or related fields.
- 3-5 years of relevant experience in the music industry, familiar with music production processes and marketing mechanisms.
- Possess A&R and marketing skills, able to independently manage music projects, with experience in successfully launching hit songs.
- Familiar with the promotion logic and algorithm mechanisms of mainstream music and short video platforms (such as QQ Music, NetEase Cloud, Douyin, Kuaishou, Bilibili, etc.).
- Strong content planning ability, capable of keenly discovering valuable content in line with market trends.
- Able to manage multiple projects simultaneously and possesses good time management and cross-department communication skills.
- Possess resources in artists/producers, able to integrate industry resources to promote project realization.
- Have a deep understanding of specific music styles (such as rap, folk, pop, etc.).
- Previously worked for record companies, hot song labels, or music platform content studios.
What we give you:
- You join a vibrant global community with the opportunity to channel your passion every day
- A modern office environment designed for you, empowering you to bring your best
- Investment in your professional growth and development enabling you to thrive in our vibrant community
- The space to accelerate progress, positively disrupt and create what happens next
- We give you the platform to champion positive change, with the opportunity to contribute to our social impact, diversity, equity and inclusion initiatives
Equal Opportunities
As an active part of a culturally and socially diverse society, Sony Music's aim is that our workforce is diverse and inclusive. Sony Music is an equal opportunity employer and supports workforce diversity.
We employ, retain, promote and otherwise treat all employees and job applicants according to their merit, qualifications, competence and talent. We apply this policy without regard to any individual's sex, race, religion, origin, age, sexual orientation, marital status, medical condition or disability.
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