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KAM/国家经理 - 北美市场（美国优先） | 消费电子行业
公司简介
我们是一家总部位于亚洲的全球领先消费电子企业，专注于3C数码配件及智能生活产品的研发与制造。凭借多年行业深耕，我们在亚洲市场建立了强势品牌地位，现正加速拓展全球业务，致力于为消费者提供创新科技产品与卓越用户体验。
职位概述
现诚聘美国KAM/国家经理主导北美市场（美国优先）的KA零售渠道业务拓展。本岗位需常驻深圳，并配合短期北美出差，您将全权负责品牌在当地零售渠道的战略布局、销售目标达成及团队管理。
核心职责
- 零售渠道战略： 制定北美KA渠道（如Best Buy、Walmart等）的年度业务计划，精准定位产品组合与价格策略
- 渠道深度运营： 从选品、进店到促销全流程管理，主导与零售巨头的采购谈判及合同签订
- 爆款打造： 分析市场数据，联合产品部门开发符合北美需求的爆款产品，推动销量增长
- 终端赋能： 设计零售端陈列方案与促销活动，提升单店产出与市场份额
- 团队协作： 管理本地外籍团队，协调供应链、市场部门确保库存与营销资源匹配渠道需求
- 市场洞察： 定期收集竞品动态与消费趋势，反馈至总部驱动产品迭代
任职要求
- 教育背景： 本科及以上学历，市场营销、国际贸易或电子工程相关专业优先
- 语言能力： 中英文流利（商务谈判/合同撰写），可适应跨时区工作
- 行业经验：
- 5年以上北美渠道销售经验（3C/消费电子领域必备）
- 3年+KA零售渠道开发经验，有美国头部零售商（如Amazon、Target）合作案例
- 熟悉北美零售规则：VMI、POS数据分析、促销周期管理等
- 核心能力：
- 精通零售渠道谈判技巧与贸易条款（如ROI、退换货政策）
- 能独立完成销售预测、库存周转分析与利润测算
- 熟悉出口贸易全流程（信用证、报关、物流等）
- 特质要求： 目标导向，擅长在高压下统筹多线任务，具备创业精神
加分项
- 有北美爆款打造经验（如单品年销千万美元以上）
- 自带沃尔玛、Costco等KA采购决策层人脉资源
工作安排
- 工作地点： 深圳总部（北美出差）
US KAM/Country Manager - North America Market (US Focus) | Consumer Electronics
Company Overview
We are a leading global consumer electronics company headquartered in Asia, specializing in 3C accessories and smart lifestyle products. With a strong Asian market presence, we are now expanding aggressively in North America to deliver innovative tech solutions.
Position Summary
We seek a US KAM/Country Manager to drive KA retail channel expansion (e.g., mass merchants, e-commerce platforms). Based in Shenzhen with frequent North America travel, you'll own end-to-end P&L, channel strategy, and team leadership for the region.
Key Responsibilities
- Retail Strategy: Develop annual plans for US/Canada KA channels (e.g., pricing, assortment planning)
- Channel Operations: Lead full-cycle retail management from shelf placement to promotional execution
- Product Leadership: Collaborate with R&D to localize products based on retail sell-through data
- Sales Growth: Negotiate with retail buyers, optimize trade spend ROI, and exceed sales targets
- Cross-functional Leadership: Align supply chain/logistics to meet retailer demand (e.g., JIT delivery)
Requirements
- Education: Bachelor's degree in Business or related fields (MBA a plus)
- Language: Native-level English & Chinese for contract negotiations
- Experience:
- 5+ years in US/Canada retail sales (3C/electronics mandatory)
- Proven track record with Top 10 US retailers (e.g., Walmart, Best Buy)
- Deep understanding of retail terms (e.g., co-op advertising, chargebacks)
- Skills:
- Expertise in retail analytics (NPD, POS data interpretation)
- Strong financial acumen (margin analysis, trade budget management)
Preferred
- Experience scaling products to $10M+ annual retail sales
- Existing relationships with US retail merchandising teams
Location & Benefits
- Base: Shenzhen HQ (North America travel)
Apply / Refer a Friend
Interested parties, please send your CV / LinkedIn profile to Scarlett Chan at [email protected] or apply directly.
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Please note that only shortlisted applicants will be contacted.
