搜索建议:

外企
远程办公
remote
香港
兼职
part time
marketing
实习
security
operations
finance
supply chain
国外工作
上海市
Shanghai
顺德区
香港
澳門
澳門
Yuen Long District
屯門區
荃灣區
山东省
北京市
海南省
申请

Social Media Content Planner & Writer

苹果
Shanghai, 上海市
1周前
Imagine what you could do here! The people here at Apple don’t just create products - they build the kind of wonder that’s revolutionised entire industries. It’s the diversity of those people and their ideas that inspires the innovation that runs through everything we do, from amazing technology to industry-leading environmental efforts. At Apple, inclusion is a shared responsibility, and we work together to foster a culture where everyone belongs and is inspired to do their best work. Join Apple, and help us leave the world better than we found it! Apple's Worldwide Communications team informs the world about our innovative products and services, and the values that drive everything we do. The team includes professionals with backgrounds in public relations, journalism, social media, writing and buzz marketing. We’re looking for trailblazing, collaborative professionals from a variety of creative fields. If that’s you, then your next home may be here. Come and do the best and most exciting work of your career at Apple! The Greater China team develops and manages world-class communication strategies to support Apple’s continued growth in this dynamic region. We are currently seeking a Social Media Content Planner & Writer who brings equal parts creative intuition and editorial precision. In this role, you will be responsible for ideating, writing, and planning content that is culturally relevant, platform-native, and always beautifully executed. You’ll work closely with creative, strategist, producer, and PR professionals, as well as external partners to ensure every piece of social storytelling reflects Apple’s standards of clarity, humanity, and excellence. This is a role for someone who is hands-on and forward-thinking - someone who cares deeply about tone, format, and audience, and who thrives in the fast-evolving space of social media (primarily with rednote and Weibo platforms, and campaigns in collaboration with influencers and press outlets).

Description

This culturally fluent, strategically minded content planner and writer should thrive on collaboration and multitasking, navigate fast-moving projects with ease, partner closely across teams, and bring clear, compelling storytelling to every touchpoint. - Craft concise, engaging, and on-brand copy that resonates with the platform audience and adapting global narratives to fit local context. - Lead ideation and copywriting for a range of formats - from short-form social posts to video scripts and campaign storytelling. - Translate brand values, product benefits, and community engagement into compelling editorial angles and storytelling formats. - Collaborate with creatives, producers, and external agencies to shape integrated content that pairs visual creativity with strong writing. - Assist the PR team to ensure alignment between organic content, press narratives, and creator collaborations. - Manage multiple projects simultaneously with strong attention to detail, timelines, and quality control. - Contribute to a collaborative, high-output team culture that values agility, thoughtfulness, and shared creative ownership. - Collaborate with data analysts to understand performance and platform dynamics, informing creative decisions and refining content strategy. - Stay informed across cultural trends, internet language, platform algorithm updates, and local user behaviours to guide content planning. - Develop weekly and monthly content calendars in partnership with the wider PR, Marketing Communications, Product Marketing, and Business Affairs teams, mapping out key moments, cultural opportunities, and brand initiatives.

Minimum Qualifications
  • 2+ years of experience in content planning, copywriting, or editorial roles, ideally within consumer tech, lifestyle, or creative industries.
  • Deep understanding of China’s social media ecosystem and content aesthetics, especially among Gen Z audiences.
  • Bilingual in Chinese and English, with excellent written and verbal communication skills.
  • Proven experience in planning and writing high-performing social media content.
  • Experience working with cross-functional creative, PR, and production teams.

Preferred Qualifications
  • Bachelor’s degree or above in communications, journalism, marketing, cultural studies, or related fields.
  • Experience developing editorial content and short-form video content - from ideation to scripting and collaborating on storyboards with visual teams.
  • Strong conceptual thinking and editorial judgment with a sharp eye for visual storytelling and narrative structure.
  • Proven ability to manage multiple projects and deadlines while maintaining high creative standards.
  • Comfortable working cross-functionally in fast-moving, collaborative environments.
  • Passion for digital culture, social storytelling, and connecting with Gen Z audiences through meaningful content.
  • High professional standards, personal integrity, and the ability to operate with independence and accountability.


提交简历
保存 申请
举报职位
其他职位推荐:

Material Planner

ZF
澳門
  • Close communication with supplier for demand forecast and...
  • Drive material stock up and purchase order management, by...
1周前

Assistant Material Planner

Aptiv
饶平县, 广东省
  • About this position 岗位介绍 Production planner report to...
  • Communicate with customer to receive/analysis customer...
5天前

Material Planner - eMobility

ZF
澳門, 澳門
Be part of our ZF team as Material Planner - eMobility and apply now! At ZF, we continuously strive to build and maintain a...
1周前

Media & Digital Lead,VS

Henkel
Shanghai, 上海市
  • Drive commercial understanding on media landscape. Lead...
  • Fluent Oral speaking and written English. Flexible work...
6天前

Media Planner

Dentsu
Beijing, 北京市
The purpose of this role is to provide support to the senior team, taking responsibility for all administrative tasks within the...
1周前

秀餐厅服务员 Social Server

Marriott International
澳門
瑞吉酒店及度假酒店是永恒魅力与开拓精神兼具的行业典范,50 多家豪华酒店和度假酒店遍布全球各地繁华都市,缔造精妙优雅的住宿体验。自 20...
1周前

Planner

Dentsu
Shanghai, 上海市
The purpose of this role is to provide support to the senior team, taking responsibility for all administrative tasks within the...
3天前

Senior Planner

Dentsu
Beijing, 北京市
The purpose of this role is to provide support to the senior team, taking responsibility for all administrative tasks within the...
3天前

Senior Regulatory Writer

Novartis
Shanghai, 上海市
  • Major contributor to planning of data analyses and...
  • Documentation specialist in CTTs and CSTs to ensure...
4天前

Content Creator

Kounsel
平定县, 山西省
  • Create short-form and long-form video content (tutorials,...
  • Host live streams, answer audience questions, and drive...
3周前