Logitech is the Sweet Spot for people who want their actions to have a positive global impact while having the flexibility to do it in their own way.
GCN Gaming Marketing Team is Logitech’s regional marketing team, who works for Gaming Gear leading brand - Logitech G, and is responsible for driving consistent hyper growth of Gaming category (Gaming Mice, Keyboard, Headset, Simulator and etc.) which is Logitech’s biggest growth engine in Greater China Market.
The IMC Manager functions as a key role in driving hyper growth and share gain for Gaming key segment or strategy in the Greater China market. The position focus on Logitech G Play, G Tournament, Game Collaboration, Esports Ecosystem Co-creation, Consumer Experience Innovation and work closely with different functions including Global Commercial Organization, GCN Marcom (Marketing Communication), trade marketing (ONL/OFL), sales team and other supporting teams to drive the category strategy into action and lead to develop marketing programs to ensure the achievement of the category target. He/she needs integrated capability and should have a strong mind of ownership and self-motivation.
Your Contribution:
Be Yourself. Be Open. Stay Hungry and Humble. Collaborate. Challenge. Decide and just Do. Share our passion for Equality and the Environment. These are the behaviors and values you’ll need for success at Logitech. In this role you will:
- Responsible for developing Market programs & campaign for the respective category
- Responsible for creating, delivering and executing marketing tactics and advertising campaigns related to respective category
- Develop and manage E-sports partnership and leverage internal & external resources efficiently
- Analyzes customer requirements, develops and drives creative development processes
- Lead programs with agencies, Trade & Digital teams, regional category manager
- Drive brief & creativity execution with agencies and other counterparts
- Evaluate Marketing programs KPI & ROI
- Contribute to brand strategy development and deployment
- Game partnership development
- Intergrated campaign strategy and execution
Key Qualifications:
For consideration, you must bring the following minimum skills and experiences to our team:
- 8+ years of experience in the marketing function of the consumer goods industry.
- Experience with full marketing mix, developing marketing plans and 360 campaign
- Experience in developing a brand, strategy recommendations and successfully growing a product line
- Passion for consumers’ needs and business dynamics
- In-depth experience in understanding customer preferences, attitudes and other factors that influence marketing plan and campaign
- Excellent communication and presentation skills with the ability to influence brand strategy across the organization, is required.
- Ideal candidate has proven leadership skills to create strong internal/external relationships, while being a global team player.
- Ability to work independently and collaboratively with diverse teams, both functionally and geographically is critical.
- Ability to view issues from a broad strategic perspective and strong experience in problem solving, influencing and decision making.
- Organizational savvy to understand how to get things done in a matrix organization
- Creative and strong writer
- Team player – great communicator
- Self-management skills and self-started attitude highly valued
- English and Mandarin fluent verbally and written is a must
Across Logitech we empower collaboration and foster play. We help teams collaborate/learn from anywhere, without compromising on productivity or continuity so it should be no surprise that most of our jobs are open to work from home from most locations. Our hybrid work model allows some employees to work remotely while others work on-premises. Within this structure, you may have teams or departments split between working remotely and working in-house.
Logitech is an amazing place to work because it is full of authentic people who are inclusive by nature as well as by design. Being a global company, we value our diversity and celebrate all our differences. Don’t meet every single requirement? Not a problem. If you feel you are the right candidate for the opportunity, we strongly recommend that you apply. We want to meet you!
We offer comprehensive and competitive benefits packages and working environments that are designed to be flexible and help you to care for yourself and your loved ones, now and in the future. We believe that good health means more than getting medical care when you need it. Logitech supports a culture that encourages individuals to achieve good physical, financial, emotional, intellectual and social wellbeing so we all can create, achieve and enjoy more and support our families. We can’t wait to tell you more about them being that there are too many to list here and they vary based on location.
All qualified applicants will receive consideration for employment without regard to race, sex, age, color, religion, sexual orientation, gender identity, national origin, protected veteran status, or on the basis of disability.
If you require an accommodation to complete any part of the application process, are limited in the ability, are unable to access or use this online application process and need an alternative method for applying, you may contact us toll free at +1-510-713-4866 for assistance and we will get back to you as soon as possible.
