This role is based in Xi'an City.
At the Coca-Cola Company, we work collaboratively to find new and innovative ways to strategically move the business forward by leading, developing and executing digital strategy in partnership with our customer and bottler relationships. We set the standards and policies for the Company and we’re looking for candidates with a proven ability to implement initiatives, develop marketing strategy and decipher market data to make a global impact for the world’s most recognized brands. You’ll execute strategies with bottling partners, assist management with identifying opportunities, provide recommendations and implement key initiatives including sales planning, monitoring sales and activity records. The success candidate needs to demonstrate their ability to execute highly complex or specialized projects in the commercial marketplace.
What You’ll Do for Us
Identifies and develops business opportunities and plans, with continuous analysis of business opportunities by developing Key Performance Indicators to achieve revenue goals. Along with the continued assessment of local capabilities to ensure that the execution plan is correctly supported.
Knowledgeable on local consumers and customers’ needs in key channels, in order to develop plans to increase volume, change package mix and generate more profitability to Coca-Cola system business.
Analyzes issues by packages and develops activities focusing trade, sales force and consumers closely with other related areas, such as Shopper behavior, RTM, RGM, Marketing, Technical and Finance resulting in robust plans.
Translates shopper and channel insights, trends and assessments, into channel strategies and plans.
Identifies success factors that drive growth in revenue per case, faster transaction growth than volume growth, and growth in system /customer profitability and market Per Capita number.
Unleashes channel potential through better execution and improves internal processes, support tools implementation to maximize speed and effectiveness of company's response to changing market conditions and enhance go-to-market.
Leads and facilitates strategic and annual business planning processes across the system, ensuring plans reflect mid-to-long term growth strategies.
Manages cross functional project teams as required.
Supports the Operating Unite development; ensuring the identification of opportunities and risks based on market analysis across channels and shopper/consumer, to deliver volume, profit and share targets for entire portfolio, including recommendation of system investments.
Qualification & Requirements
Bachelor’s degree or above in Marketing, Finance, Business or related field.
6+ years of leadership with a global consumer packaged goods industry.
Experience with annual business planning, forecasting, customer and distributor management, or other related commercial topics.
English & Mandarin proficiency.
What can help you to be successful in the role?
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Partnering for Growth:
- System Economics: Engages the System understanding the economics and value chain to drive profitable growth and value sharing.
- Business Planning: Articulates the Business Plan to maximize the most valued opportunities, looking beyond conventional thinking and course correcting as required.
- Revenue Growth Management: Engages the System to identify and build plans to capture value in the market aligning prices to brand position while remaining affordable, relevant to the customer and competitive in the marketplace.
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Influencing for Results
- Business Integration: Comprehends TCCC's direction, strategy, industry trends and functional areas dynamics and key content to connect the internal network and be able to lead the agenda with Bottlers and external stakeholders.
- Communications: Communicates with clarity and precision, presenting complex information in a concise format that is audience appropriate.
- Negotiation: Engages in discussion to reach agreements with stakeholders, reconciling differences and generating outcomes in accordance with the strategic priorities.
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Execution for Competitive Edge
- Channel Management: Manages an integrated channel plan, understanding both traditional and digital channel dynamics and matching them to brand opportunities to drive both brand love (HH Penetration, incidence, frequency, per capita) and brand value (Revenue, Margin & Price premium).
- Execution Excellence: Drives PicOS/e-PicOS implementation for all POS and Occasions leveraging an optimal segmentation, maximizing results through RED, delivering according to the calendar and being aware of the System’s positioning within the competitive landscape.
- Market Dynamics: Interprets market variables, data and KPIs to generate insights that enhance decision-making.
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Leadership Behavior:
- Be the role model
- Set the agenda
- Help people be their best selves
Skills:
Execution Excellence; Channel Management; Business Integrations; Revenue Growth Management; Market Dynamics; Value Chain Economics; Business Planning; System EconomicsAnnual Incentive Reference Value Percentage:15
Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.
