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申请

Senior Manager, Brand Management, Nutrition Innovation

可口可乐
Shanghai, 上海市
全职
2周前

The Coca-Cola company is committed to leading innovation in the nutrition sector, offering cutting-edge products that meet the diverse needs of our customers. The Senior Manager, Nutrition Category Innovation will be responsible for driving the innovation pipeline for our nutrition product lines. This role involves strategic oversight of product development, collaboration across departments, and leadership in advancing new ideas from conception to market launch. Join us as we push the boundaries of nutrition product development.


What You
’ll Do for Us

  • Lead the strategic vision for nutrition category innovation, identifying opportunities for product differentiation and market growth.

  • Manage the development and execution of new product concepts, ensuring alignment with company goals and consumer needs.

  • Collaborate with cross-functional teams including R&D, CCAP, and supply chain to ensure seamless product development processes.

  • Conduct market research to stay informed about industry trends, consumer preferences, and emerging technologies in nutrition.

  • Oversee product testing, validation, and iteration to ensure excellence in product quality and performance.

  • Establish and nurture partnerships with commercial, CCMG and bottlers to develop launch plan and ensure successful launch of product.

  • Routine review on NPD performance and quickly test & learn.

  • Prepare and present innovation project proposals and progress updates to senior leadership and stakeholders

Qualifications & Requirements

  • Consumer-centric and entrepreneurial mindset

  • Good at dealing with ambiguity, thinking out of box, driving alignment and making it happen

  • Solid experiences and strong passion on NPD development

  • Good leadership and influencing skills to collaborate and drive alignment internally and externally

  • A minimum of 5 years of experience in innovations or brand management is ideal

  • Bachelor’s degree in Marketing, Communications or Business


What We Can Do
For You

  • Opportunities for professional development and career advancement.

  • Collaborative and supportive work environment.




Skills

Leadership; Product Development; Group Problem Solving; Brand Positioning; Creative Process; Innovation; Consumer Segmentation; Analytical Thinking; Competitive Assessments; Quantitative Research; Teamwork; Business; Customer Insights

Annual Incentive Reference Value Percentage:15
Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.
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