Senior Manager, Brand Management, CCTM

As senior brand manager for Coca-Cola brand, you will be responsible to build insight led brand strategy and high-quality plans to deliver profitable growth across Greater China & Mongolia Operation Unit, as well as building brand equity.

Based in Taiwan, you will engage with IMX, Frontline, Customer & Commercial team and bottling partners to ensure outstanding in market execution of the Coca-Cola brand plans in Taiwan in the most effective and efficient way.

Driven by optimism, you are a true Coca-Cola fan and you are highly committed to make Coca-Cola the N.1 NARTD brand in GC&M for 2021 and beyond.

What You’ll Do for Us

• Contribute to build the development of the BRAND growth strategies and business plans for Coca-Cola in Greater China & Mongolia (GC&M) region in order to deliver overall brand vision, business objectives & financial targets
• Build a stronger NETWORKING organization. Partners with GC&M teams, other countries/regions and external stakeholders (e.g. customers, bottlers, suppliers) to develop high quality consumer experiences and programs in the most effective and efficient way
• Identify and Assess needs and opportunities that are currently untapped by Coca-Cola in GC&M by leveraging Human insights, best practices, external stakeholders (eg customers, bottlers, agencies, suppliers) and consumer research, with a true global mindset
• Provides Creative and IMX teams with leadership, clear direction/prioritization to achieve the business goals. Develop and communicate written briefs for use by agencies or suppliers (e.g., creative, advertising, packaging, product development, media, consumer promotions, merchandising, licensing, etc.) to direct their work activities in order to generate concepts for effective execution and ensure consistent brand voice across marketing platforms
• Ensure outstanding in market execution of plans in Taiwan, in partnership with Front-Line & Customer & Commercial Team
• Rigorous and timely budget management

Qualifications & Requirements

• Degree qualified. Preferable Business/Commerce with Marketing Major
• General marketing and sales experience working on big and/or global brands
• Proven track record of relevant experience in consumer marketing, experience to include consumer opportunity identification and communication development
• Attributes: Consumer empathy, excellent project manager, strong collaboration skills, ability to establish trust and build partnership across teams and geographies, innovative, problem solving, analytical.
• Fluent verbal and written English
• Located in Taiwan – 20% travel

What We Can Do for You

• Iconic & Innovative Brands: Our portfolio represents over 250 products with some of the most popular brands in the world, including Coca-Cola, Simply, Fairlife & Topo Chico.

Expansive & Diverse Customers: We work with a diversified group of customers which range from retail & grocery outlets, theme parks, movie theatres, restaurants, and many more each day.

Skills:

Media Planning; Leadership; Creative Process; Consumer Segmentation; Analytical Thinking; Digital Media Strategy; Competitive Assessments; Quantitative Research; Marketing Strategies; SWOT Analysis; Brand Positioning; Group Problem Solving; Social Media Strategies; Brand Architecture; Channel Management