SBM/BM--Retail-上海

1. Deep understanding of customer insightsDeep understanding of customer insights

• Regular customer visit, frequent sales team interaction
• Understand the objective of different types of marketing research. Be able to identify research needs and provide clear brief to agenc

• Analyse agencies’ proposal and identifie right agency for research, manages and monitors research project with agency
• Analyses and interprets the research data presented to assist in strategic decision

2. Develop brand plan (BP) , brand execution plan (BEP) and long range plan (LRP)

• Gathers market data on environment, epidemiology, customers & patients needs, treatment map, competitors.
• Conducts situation analysis, with input from internal & external stakeholders.
• Elaborates clear SWOT, resulting in identification of Key Issues .
• Performs risk analysis and develop mitigation plan,
• Formulates the Promotion Mix
• Develops forecasting based on market  dynamics for the planning period.
• Develops positioning and communication strategies.

3. BEP implementation

• Develop effective selling tools with medical, sales, regulatory team Coordinate the implementation of critical external stakeholder activities including advisory boards, symposia, CME’s, exhibitions, conferences and meetings.
• Monitors and measures implementation of the plan against agreed measures (i.e. market growth, AZ product growth and market share).
• Manages the forecasting and inventory process to ensure correct stock levels
• manage brand A&P to ensure spending under control

4. Supports Sales team to deliver sales objectives & activities

• Co-ordinates and conducts product training.
• Develops creative product/brand campaigns reinforcing the positioning.
• Designs and develops promotional materials reinforcing the product/brand positioning and competitive advantage.
• Presents clear product and market strategy at cycle meeting to sales team.
• Evaluates effectiveness of promotional material with field force then conduct Recall Test, and adjusts as necessary.
• Manages and determines allocation of samples in line with product strategy, where relevant to the market.
• Plans and conducts field visits with sales team to monitor market dynamics.

5. Demonstrates deep understanding of product knowledge and therapy area knowledge

• Takes initiative to maintain and upgrade product knowledge through sourcing for product information, reading clinical reports/publications, medical journals.
• Identifies marketing opportunities based on medical information, market knowledge, and competitor knowledge.

• Keep up with industry and therapeutic area trend through attending conference, KOL interaction
• Builds and maintains global AZ network and relationships through attendance of regional/global workshops.

Date Posted

Closing Date

AstraZeneca embraces diversity and equality of opportunity.  We are committed to building an inclusive and diverse team representing all backgrounds, with as wide a range of perspectives as possible, and harnessing industry-leading skills.  We believe that the more inclusive we are, the better our work will be.  We welcome and consider applications to join our team from all qualified candidates, regardless of their characteristics.  We comply with all applicable laws and regulations on non-discrimination in employment (and recruitment), as well as work authorization and employment eligibility verification requirements.