Regional Marketing Consultant

Career Area:

Job Description:

Your Work Shapes the World at Caterpillar Inc.

When you join Caterpillar, you're joining a global team who cares not just about the work we do – but also about each other. We are the makers, problem solvers, and future world builders who are creating stronger, more sustainable communities. We don't just talk about progress and innovation here – we make it happen, with our customers, where we work and live. Together, we are building a better world, so we can all enjoy living in it.

Job Description
The Cat Mining marketing team seeks a Regional Marketing Consultant to develop and implement marketing strategies for the Asia Pacific division (APD).

The Regional Marketing Consultant will collaborate with cross-functional teams to align marketing efforts with sales objectives in the APD region. This role involves crafting compelling marketing strategies and engaging activities that position Caterpillar as the preferred provider within the region and highlight the comprehensive value of Caterpillar's solutions and services.

The consultant will coordinate with the APD Business Development Manager, who oversees the same regional territory, on marketing and business development initiatives and projects.

Job Responsibilities:

• Develop and execute strategic marketing plans that align with business goals and enhance dealer and customer engagement.

• Act as the primary contact for marketing requests and prioritize activities within the ANP region.

• Manage and support regional trade shows and industry events, with occasional local and regional travel.

• Partner with the product marketing team to create marketing messages, campaigns, and assets that meet regional business objectives.

• Engage with internal and external agencies to ensure timely and budget-compliant delivery of marketing campaigns.

• Establish metrics to evaluate the effectiveness of marketing strategies and identify improvement opportunities.

• Maintain effective internal communications to discuss and align regional marketing strategies with broader organizational efforts.

• Participate in strategic marketing projects.

Key Skills Required:

• Customer Focus

• Effective Communications

• Relationship Management

• Collaborating

• Vendor/Supplier Management

• Business Development

• Promotion and Marketing Communications

Preferred Skills:

• Exhibit strong written communication and project management skills.

• Connect effectively with various audiences.

• Display creativity, value innovation, and take calculated risks.

• Operate autonomously with minimal supervision.

• Navigate complex organisations and manage change effectively.

• Think strategically while executing tactical actions.

• Ability to simplify complex or technical concepts.

• Identify actionable steps amid ambiguity and follow directions when necessary.

• Effectively communicate with internal and external partners, ensuring deadlines are met.

• Deliver creative solutions that reflect modern designs and ideas while adhering to corporate brand standards.

• Demonstrate intellectual curiosity by asking questions to understand the rationale behind requests.

Qualifications, Skills and Experience:

• Specific industry experience OR Knowledge of Caterpillar products and business processes is preferred.

• Experience in international business and proficiency in multiple languages are desired.

Additional Information:

• This position may require up to 40% travel, based on event support requirements. The role requires working with colleagues across multiple time zones in the region and USA.

• Working Environment – 5 days in office

Posting Dates:

Caterpillar is an Equal Opportunity Employer.

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