Online Campaign Specialist

About the company:

At BID Operations, we are passionate about supporting our clients in their journey towards success. Our mission is to empower you to thrive by handling the essential yet time-consuming aspects of your business operations, allowing you to concentrate on strategic growth and innovation.

We are looking for a highly driven Online Campaign Specialist to plan, execute, and optimize online events that drive brand awareness, user engagement, and business growth. The ideal candidate has strong event strategy skills, hands-on execution experience, and the ability to translate business goals into impactful event campaigns.

Responsibilities:

• Develop annual and quarterly online event strategies and calendars aligned with brand positioning and business objectives (awareness, lead generation, activation, conversion).
• Conduct market research and competitor analysis to identify trends and propose innovative event themes and formats.
• Independently create event proposals, including objectives, target audience, agenda design, channels, budget, and ROI evaluation.
• Collaborate with content, product, and sales teams to design engaging topics and interactive formats (e.g., quizzes, polls, raffles, live chat).
• Manage end-to-end event execution, including guest speaker coordination, creative assets, platform setup, promotion, live operations, and risk management.
• Drive event promotion through multi-channel campaigns (social media, email marketing, communities, partnerships).
• Track key metrics (registrations, attendance, engagement, conversions, retention) and deliver post-event reports with actionable insights.

Requirements

• Bachelor’s degree or above, preferably in Marketing, Communications, Media, or related fields.
• 3+ years of hands-on experience in online event planning and execution.
• Strong planning, project management, and stakeholder coordination skills.
• Data-driven mindset with the ability to analyze event performance and optimize accordingly.
• Excellent communication skills in both English and Chinese.
• Proficiency in MS Office and online event/streaming platforms (Zoom, Tencent Meeting, DingTalk, etc.).
• Familiarity with analytics tools (e.g., Google Analytics).
• Experience in Fintech, Gaming or Live Streaming is preferred..

Benefits

• Competitive salary commensurate with experience.
• Opportunities for professional development and career advancement.
• Collaborative and supportive work environment.
• Flexibility in smart casual dress code.