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Online Campaign Specialist

BID Operations
Shanghai, 上海市
1天前

About the company:

At BID Operations, we are passionate about supporting our clients in their journey towards success. Our mission is to empower you to thrive by handling the essential yet time-consuming aspects of your business operations, allowing you to concentrate on strategic growth and innovation.


We are looking for a highly driven Online Campaign Specialist to plan, execute, and optimize online events that drive brand awareness, user engagement, and business growth. The ideal candidate has strong event strategy skills, hands-on execution experience, and the ability to translate business goals into impactful event campaigns.

Responsibilities:


  • Develop annual and quarterly online event strategies and calendars aligned with brand positioning and business objectives (awareness, lead generation, activation, conversion).
  • Conduct market research and competitor analysis to identify trends and propose innovative event themes and formats.
  • Independently create event proposals, including objectives, target audience, agenda design, channels, budget, and ROI evaluation.
  • Collaborate with content, product, and sales teams to design engaging topics and interactive formats (e.g., quizzes, polls, raffles, live chat).
  • Manage end-to-end event execution, including guest speaker coordination, creative assets, platform setup, promotion, live operations, and risk management.
  • Drive event promotion through multi-channel campaigns (social media, email marketing, communities, partnerships).
  • Track key metrics (registrations, attendance, engagement, conversions, retention) and deliver post-event reports with actionable insights.

Requirements

  • Bachelor’s degree or above, preferably in Marketing, Communications, Media, or related fields.
  • 3+ years of hands-on experience in online event planning and execution.
  • Strong planning, project management, and stakeholder coordination skills.
  • Data-driven mindset with the ability to analyze event performance and optimize accordingly.
  • Excellent communication skills in both English and Chinese.
  • Proficiency in MS Office and online event/streaming platforms (Zoom, Tencent Meeting, DingTalk, etc.).
  • Familiarity with analytics tools (e.g., Google Analytics).
  • Experience in Fintech, Gaming or Live Streaming is preferred..

Benefits

  • Competitive salary commensurate with experience.
  • Opportunities for professional development and career advancement.
  • Collaborative and supportive work environment.
  • Flexibility in smart casual dress code.
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