Marketing Executive (B2B)

Company Description

Informa is a leading academic publishing, business intelligence, knowledge and events business, creating unique content and connectivity for customers all over the world. It is listed on the London Stock Exchange and is a member of the FTSE 100.

Taylor & Francis Group operates globally and produces high quality, peer reviewed books and journals. We produce unique, trusted content by expert authors, spreading knowledge and promoting discovery globally. We aim to broaden thinking and advance understanding, providing academics and professionals with a platform to share ideas and realize their individual potential.

Our purpose is to foster human progress through knowledge.  We strongly believe that this requires us to encourage and examine different ideas and voices, so that any work that meets our exacting levels of quality deserves to be included in our publications. This requires open minds, the opportunity for robust debate, and the courage to defend perspectives that stand up to scrutiny, even if they conflict with our personal beliefs or values. Because that’s the only way to find the best obtainable version of the truth and, ultimately, foster human progress. If you agree, then we’d love to hear from you.

Job Description

We now have an exciting opportunity for a Marketing Executive to join our Marketing team. The Marketing Executive is responsible for executing marketing strategies and campaigns aimed at institutional customers in China, including universities, academic institutes, hospitals, corporations and government agencies. Leveraging existing customer data, external institutional data, internal insights, collaboration with Sales colleagues, and market research, the Marketing Executive will execute targeted marketing campaigns designed to drive revenue growth.

Closing date for applications: Monday 1st September 2025

What you will be doing:

• Plan and execute marketing campaigns targeting librarians and other institutional customers in China to generate new business opportunities and retain existing business
• Create high-quality marketing contents and collaterals of various formats for various promotional scenarios specifically tailored to B2B customers
• Organize, participate and support librarian and institutional engagement activities, including focus groups, conferences, industry events and customer visits
• Collaborate closely with Sales colleagues to ensure campaigns are strategically planned, efficiently executed, and timely tracked
• Support territory planning focused on specific revenue growth opportunities
• Drive improvements in key metrics including online interactions, offline engagement, accumulation of marketable contacts, usage of knowledge content, lead generation and revenue growth

Qualifications

What we’re looking for:

Knowledge and Qualifications:

• Bachelor’s degree or equivalent professional qualification preferred 
• Strong content creation skills in Chinese
• Proven success in achieving marketing goals
• Proficiency in both written and spoken English
• Previous experience in the publishing industry is a plus

Skills and Behaviours:

• Strong commercial awareness and customer-focused mindset
• High numerical literacy with the ability to interpret statistical and financial data
• Outstanding interpersonal skills, adept at relationship building
• Excellent analytical and critical thinking abilities
• Strong organizational and time management skills, consistently meeting deadlines
• Results-oriented with a drive for achieving targets

Additional Information

At Taylor & Francis we care about our colleagues, promoting work-life balance, wellbeing, and flexible working. You will be joining a thriving business, working alongside an exceptional group of people. We believe that the skills and experience you bring to Taylor & Francis are invaluable. We want you to have the opportunity to develop your abilities, and to innovate and develop in areas which you are passionate about.

Location:

• This role will be based in Beijing, and you should have the right to work and live in Beijing, China

• We believe that great things happen when people connect face-to-face. That's why we work in-person with each other, or with customers and partners, three days a week or more. When you’re not spending time together in one of our offices or other workplaces – like at conference – you get the flexibility and support to work from home or remotely.

  The successful candidate will be able to utilise our balanced working model. We ask that candidates live within a commutable distance of our office in Beijing to ensure that as a balanced worker they can make it to our office location 3 days per week. 

What we offer in return:

• An excellent work/life balance with a fantastic, flexible working culture
• 20 days (pro-rata for first year) annual leave per year, plus an extra day off for your birthday
• 4 paid volunteering days each year
• Paid sick leave of 14 days
• Social insurance and housing fund plus supplementary medical insurance
• Employee assistance programme – offering 24/7 well-being support
• Performance bonus
• Annual health screening for employee and spouse, optical and medical care

Being Yourself at Taylor & Francis 

If you’re excited about working with Taylor & Francis to foster human progress through knowledge, we invite you to apply even if your existing skills and experience don’t fit every item listed above. At Taylor & Francis, we are at our best and most successful when colleagues can be themselves and contribute regardless of their identity or background. As a colleague, you will have the opportunity to further innovate and develop in areas that you are passionate about. Our goal is to empower you with the resources, incentives, and flexibility you need to enjoy success at work and to live a healthy, balanced life. 

Taylor & Francis is proud to be an Equal Opportunity Employer. We believe in and value diversity of people and thought, fostering a supportive and inclusive environment where all colleagues can learn and succeed as their true selves. Taylor & Francis recruits, develops, and retains colleagues without regard to any protected personal characteristics or other non-merit-based factor. 

If you have a disability, or face another barrier,  and would like to request an adjustment to assist your participation in the hiring process and/or in the advertised position, please contact Ivy Ma. Your request will be reviewed and considered in the strictest confidence.

We genuinely care about our colleagues, promoting work-life balance, wellbeing, and flexible working. We believe that the skills and experience you bring to Taylor & Francis are invaluable. We want you to have the opportunity to develop your abilities, and to innovate and develop in areas which you are passionate about. To find out more about our business and the great career opportunities please go to our Careers Site: http://www.taylorandfrancisgroup.com/careers