Summary

The Marketing Director, China will work under the General Manager, China to develop the China marketing team, build annual marketing plans and metrics and will work closely with the Corporate Marketing department to ensure alignment, launch marketing campaigns and monitor global market trends. The Marketing Director will work in Shanghai, China

What are we looking for?

• Bachelor’s or above degree in Marketing, Business or other related field is preferred
• 10+ years of food or CPG marketing experience
• Proficiency with marketing strategy, portfoliao management and brand building.
• Prior success managing a P&L and taking a leading brand to the next level of expansion and revenue growth
• A track record of success in devising strategies and implementing tactics to drive results.
• Solid understanding of market research and data analysis methods.
• Demonstrated ability to build, manage and mentor high-performance marketing teams.
• Passion and commitment to be part of a team of pet lovers culture that go beyond just marketing.
• Excellent communication skills, both verbal and written.
• Excellent organizational abilities, including planning, prioritization, and execution skills.
• Excellent time management skills and ability to work well under pressure to meet set deadlines.
• Self-directed, with ability to work successfully both independently and as part of a team.
• Good interpersonal skills, with ability to develop and maintain successful working relationships with diverse individuals or groups.
• Proficient in Enlish, both verbal and written.

What will be your key responsibilities?

• Define the charter and goals for the China marketing team, including recruiting, developing and retaining talent;
• Work in close partnership with global CMO and global corporate marketing to support implementation of ACANA / ORIJEN global brand positioning and standards in the China region.
• Partner with China management and sales teams to build annual marketing plans with distributors and retailers
• Launch new products, launch in new markets and refresh go-to-market strategies for existing products.
• Forecast, measure and analyze impact of programs; produce reports and dashboards to demonstrate campaign progress and region/market/retailer success.
• Lead Customer Marketing and Support Direct Accounts management.
• Manage Marketing co-op budget pre-approval and coordinate payment requests with Finance.
• Work closely with corporate marketing groups including: Marketing Communications, Product and Shop + Shelf/Education/Experience (S.E.E.) to launch local campaigns focused on sales velocity and engagement from retail accounts. Hands on work in salesforce.com required.
• Contribute to the planning and execution of global trade and consumer shows and events with distributors, retailers, consumers and industry leaders. These events are to build the brands, develop sales pipeline and strengthen customer relationships.
• Analyze the marketing funnel, channel mix and customer segmentation to formulate ideas and approaches to optimize cost effective ways to increase awareness, trial/consumer demand.
• Manage Field Marketing budget and overall metrics.
• Be a role model of Champion’s culture and core values of teamwork, responsibility, authenticity, innovation and leadership. • Work with China GM to lead strategic brand planning, program development and implementation (SWOT analysis, “go-to-market” strategies, prioritizing greatest volume opportunities, etc.)
• Development and implementation of Annual Brand Plan (Objectives; KPI’s; etc.)
• Adapt and amplify and communicate global brand strategies and sales materials within China region to assist in the sell-in and implementation of marketing priorities.
• Develop regional marketing materials to communicate promotions effectively and direct and execute consumer programs / activation projects including tracking budgets
• Consumer research and Strategy development.
• Ensure consistent brand voice and global image across all consumer touchpoints.

What can you expect from Mars?

• Work with diverse and talented Associates, all guided by the Five Principles.
• Join a purpose driven company, where we’re striving to build the world we want tomorrow, today.
• Systematic learning and development support from day one, including access to our in-house Mars University.
• An industry competitive salary and benefits package, including company bonus.

Mars is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law. If you need assistance or an accommodation during the application process because of a disability, it is available upon request. The company is pleased to provide such assistance, and no applicant will be penalized as a result of such a request.