Market Strategy Manager

What you´ll do

• Be responsible for the overall strategy, innovation portfolio and future direction, focusing on Original Brand Owner (OBO) Handheld cluster including smartphone, tablet, and smart watch, etc., with the potential to expand to other adjacent areas.
  
• Define and drive business plans for the assigned cluster, including building business case and defining clear product value proposition, requirements, timelines, and pricing plans; propose and communicate focus/defocus area with resource implication in annual GTM process.
  
• Ensure innovation project (ADP) pipeline align with cluster strategy and drive the setup of ADP platform; track top project progress for key milestones, flag issues, challenge status-quo and drive decisions to keep pipeline efficient and on the right track.
  
• Visit customers, attend industry conferences, and meet with third party partners on a regular basis to maintain market understanding and develop key relationships.
  
• Provide guidance to the respective teams pertaining to the segment strategy and tactics, target applications with adequate training and presentation materials.
  
• Develop technology / product roadmaps with cross-functional teams to capture future growth and sustain market segment growth.
  
• Provide input to the marketing communications team on the commercialization of new products and segment specific promotional efforts.
  
• Provide regular reports on the performance of the segment/cluster or ad-hoc new market study during leadership meetings, and to senior management as needed.
  
• Closely monitor competitor situation and form competitive strategy and enable execution.

What makes you a good fit

• Bachelor’s or Master’s degree in Electrical Engineering, Chemistry, or Business.
  
• Experienced in a multinational environment with 8+ years of relevant business experience in material industry targeting electronics industry.
  
• Strong stakeholder management as well as excellent communication and presentation skills including the ability to convince on different management level up to senior management.
  
• Strong critical thinking and analytics skills for decision making to realize measurable results.
  
• Well-developed change management skills as well as project execution.
  
• Experience in working in a large, matrixed organization with international focus.
  
• MBA as a plus.

Some perks of joining Henkel

• Flexible work scheme with flexible hours, hybrid work model, and work from anywhere policy for up to 30 days per year
• Diverse national and international growth opportunities
• Globally wellbeing standards with health and preventive care programs
• Gender-neutral parental leave for a minimum of 8 weeks
• Employee Share Plan with voluntary investment and Henkel matching shares
• Comprehensive Group Insurance Scheme
• Annual Physical Examination
• Flexible Benefits cover for dependents
• Company Products Discount

At Henkel, we come from a broad range of backgrounds, perspectives, and life experiences. We believe the uniqueness of all our employees is the power in us. Become part of the team and bring your uniqueness to us! We welcome all applications across different genders, origins, cultures, religions, sexual orientations, disabilities, and generations.