工作职责：
1. 行业与竞品动态追踪
关注并整理行业发展趋势、消费者行为变化、政策法规等外部环境信息。
跟踪主要竞争对手在产品、价格、渠道、营销活动、合作伙伴等方面的动态。
2. 洞察输出与内部报告
将零散的信息整合转化为清晰、有洞察力的分析结果，服务于销售、市场、产品等跨部门团队。
定期输出市场情报简报、竞品分析报告、专题研究等内容，为管理层提供决策参考。
从数据中发现潜在机会点或风险预警，支持业务发展。
3. 战略制定支持 参与年度/季度的业务规划流程，提供市场背景、竞对基准数据等支持材料。
协助开展新市场评估、定位分析、顾客调研、策略建构等专项工作。
任职资格
1. 本科及以上学历，英语作为工作语言，听说读写流利
2. 2-4 年相关经验，有市场研究、战略分析、情报分析等背景优先考虑，乙方咨询公司背景优先
3. 有营养保健品、美容个护、直销行业经验者优先。
4. 掌握专利检索及分析、市场分析工具和方法的一种或多种，并能熟练应用
5. 优秀的沟通技巧、善于维护客情关系，具备基本商业情报意识及行业信息辨别能力
6. 良好的逻辑分析和总结能力
Key Responsibilities:
1. Industry & Competitive Landscape Monitoring
- Track and synthesize developments in industry trends, consumer behavior, and regulatory environments.
- Monitor key competitors across product offerings, pricing, channel strategies, marketing campaigns, and partnership activities.
2. Insight Generation & Internal Reporting
- Organize fragmented data into clear, actionable insights to support cross-functional teams such as Sales, Marketing, and Product.
- Produce regular market intelligence briefs, competitor analysis reports, and thematic research to support management-level decision-making.
- Identify emerging opportunities or risks based on data analysis to support business growth.
3. Strategic Planning Support
- Participate in annual and quarterly business planning processes by providing market context and competitive benchmarks.
- Support initiatives such as new market evaluation, positioning studies, customer research, and strategic framework development.
Qualifications:
1.Bachelor’s degree or above; fluent in English with strong reading, writing, speaking, and listening skills.
2.2–4 years of relevant experience in market research, strategy, or intelligence roles. Prior experience at a consulting firm is a strong plus.
3.Industry experience in nutrition, personal care, or direct selling is preferred.
4.Proficient in at least one of the following: patent search and analysis, market analysis tools and methodologies.
5.Excellent communication skills and relationship management ability, with a good sense of business intelligence and information discernment.
6.Strong analytical thinking and summarization skills, with the ability to structure findings clearly and logically.
举报职位
