As a business, The Coca-Cola Company is constantly evolving – we develop new products, acquire great brands and pioneer new ways of doing things. We sell four of the world's top five non-alcoholic sparkling drinks and 3,600+ products in over 200 countries, including water, juices, energy drinks, and even tea and coffee. Working here is more than working for the global beverage leader, it’s an opportunity to be a part of something that can positively impact the world. We’re accelerating our momentum to become a Total Beverage Company by putting people at the heart of our business and everything we do – innovating to give people the drinks and package sizes they want, building our eCommerce capabilities, working towards our vision of a World Without Waste, and more.
What You’ll Do for Us:
- Focus primarily on supporting the creative strategy for the respective category.
- Support the Creative Strategy Director in collaborating with the Category teams to define opportunities for brand growth outside of the regular IMX plans, and together build a plan to translate those opportunities into strategies.
- Support the definition of the creative strategy and development cross marketing sub-functions (including but not limited to Design, Connections, Consumer & Shopper Engagement, Digital, Media)
- Align key stakeholders to IMX briefs; leading agency briefings and identifying innovative ways to measure the effectiveness of brand campaigns.
- Help to craft the storytelling of the brand, ensuring consistency through various forms of content amplified at multiple connection points.
- Support the development of exciting Core Creative Ideas for Regional Brands and local brands
- Be part of translating and amplifying the Global Core Creative Ideas for Global and regional (where not lead OU) brands into contemporary communications, that unlock future brand growth and excite consumers to build Brand Love (i.e. Equity) and Brand Value (Transactions, Weekly+ Consumers, Baskets)
- Participate in execution plans to craft expressions of the Core Creative Idea, that are in consistence with the Brand Essence and Architecture.
- Relentlessly challenge for more innovative brand experiences.
- Work with counterparts to help develop and execute cohesive brand/category Creative Strategy.
- Work with OU Human Insights Team to support the translation of killer insights into powerful Creative Strategies.
- Be a role model in implementing the new ways of working.
- Leverage collective knowledge by sharing knowledge and experience across the Category and OU Marketing team.
Qualifications & Requirements:
- Minimum bachelor’s degree required
- Significant marketing experience (12+ years) preferably in the field of FMCG
- Agency Creative or Planning Experience is preferred
- Deep consumer understanding and local trends, with a grounding in insights and analytics
- Ability and experience to work in cross-functional and cross-geographical teams and effectively collaborate with key stakeholders
- Experience working with local markets and the bottler is considered an asset
- Ability to develop IMX strategy and execution plans
- Strong communications and creative strategy skills
- Campaign development and amplification experience
- Experience with agile ways of working
- Business / commercial acumen, including financial expertise
- Expertise in TCCC business models will be considered an asset
- Experience in media relationships will be considered an asset
- Experience with digital eco-systems will be considered an asset
- Design thinking capability
- Great written, verbal and interpersonal communication skills in English as well as presentation skills/storytelling
- Ability to work under pressure and meet tight deadlines
Annual Incentive Reference Value Percentage:15
Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.
