Department: Greater China Region Team
Location: Shanghai
Position type: Permanent, Full-Time
What the hiring manager says
“This is an exciting and rare opportunity for an experienced senior salesperson with mobile industry to develop and implement strategies to increase revenue and drive overall business growth for MWC Shanghai. This role requires a strong understanding of event management, sales, marketing, and business development. This role need orchestrate MWC Shanghai’s commercial ecosystem to accelerate revenue, market share, and profitability – positioning it as *Asia’s indispensable tech growth platform* for global brands.”
Kevin Pang, Head of Strategic Engagement, Greater China.
About the Team
The GSMA Greater China Region unites the mobile ecosystem to advance a diverse range of initiatives in the region. Our focus spans the operation of MWC Shanghai, as well as the promotion and execution of GSMA’s global programs, advocacy efforts, membership services, and working groups.
Through our international events and platforms—including the MWC series, GSMA Intelligence, Mobile World Live, and regional events like Post-MWC Sharing (China Week) and Innovation Forums—we drive industry consensus, amplify our partners’ global impact, and collaborate closely with members and stakeholders across the broader ecosystem. Together, we foster international cooperation and enable the sustainable development and growth of the mobile industry in Greater China.
About the role
As Head of Commercial Growth for MWC Shanghai, you will be responsible for developing and implementing strategies to increase revenue and drive overall business growth for the event. This role requires a strong understanding of event management, sales, marketing, and business development.
You will oversee the commercial aspects of the event, including sales, partnerships, and revenue generation, and lead a team to achieve ambitious growth targets by orchestrating MWC Shanghai’s commercial ecosystem to accelerate revenue, market share, and profitability – positioning it as Asia’s indispensable tech growth platform for global brands.
Key responsibilities
Holistic Revenue Strategy
Develop 3-year commercial roadmap integrating exhibitor sales, sponsorships, attendee monetisation, and new revenue streams
Conduct quarterly market scans to pivot strategies based on tech trends (AI/6G/quantum), competitive threats (e.g. Similar events in the region), and geo-economic shifts.
Sales & Business Development Leadership
Own P&L for all commercial revenue lines.
Lead high-value negotiations for Tier 1 exhibitors and global sponsors (corporate, government, associations).
Pioneer entry into new verticals (e.g., Mobile AI, automotive connectivity) and under-penetrated markets (LATAM, Africa).
Partnership & Sponsorship Architecture
Design tiered sponsorship packages with sponsorship team with custom ROI metrics (lead gen, brand lift, thought leadership).
Forge non-traditional alliances (e.g., cloud providers, venture capital firms) to explore co-create revenue-sharing programs.
Marketing Synergy
Understanding market trends, competitor strategies, and customer behaviour to inform sales and marketing approaches.
Working closely with marketing to create attractive sales packages and new features to attract new revenue.
Working closely with the marketing team to develop and execute effective marketing campaigns to promote the event and attract target audiences.
Team & Operational Excellence
Lead a team of 5 sales professionals and 10 cross-functional collaborators across Greater China, driving strategic growth and delivering on ambitious sales targets
Implement scalable processes (CRM hygiene, sales playbooks etc) to shorten sales cycles by 25%.
Data-Driven Optimisation
Track KPIs: exhibitor yield per sqm, sponsor renewal rate, attendee NPS**.
Deliver monthly commercial health dashboards to executive leadership.
Stakeholder Innovation
Collaborate with GSMA global teams to leverage Mobile World Congress brand equity.
Pilot 1–2 new commercial initiatives annually (e.g., curated investor meet ups, innovation tours).
About You
You are an accomplished team leader with comprehensive business-to-business (B2B) sales and account management experience in event industry or wider ICT industry.
You have a proven track record of achieving sales and customer satisfaction targets.
You also have experience of working complex, “matrix style” environments.
You are passionate about continuous improvement and innovation.
You have strong Mandarin and English language skills.
About your skills
Leadership, Communication, Stakeholder Management, Teamwork and Commercial Awareness are key skills to this role. A Candidate Guide will be provided as part of the selection process to help you understand the key skills we are looking for and to support you in preparing for each stage of the process.
Contract type
RegularWorker type
EmployeeWhat We Offer
Working at the GSMA offers you unparalleled access to the mobile industry. We offer a chance to truly shape the direction of mobile, whatever your role. By joining the GSMA, you will be exposed to a fast-paced rapidly evolving environment, working on global solutions, genuinely fascinating and industry-changing projects and a stimulating and dynamic environment designed to enable you to flourish.
In addition to architect-designed offices and competitive compensation, our benefits include fantastic learning & development opportunities, generous holiday allowances, four additional days off for professional development and many others.
To learn more about the GSMA, visit our career site, our LinkedIn page and our Twitter page.
Being You at the GSMA
We care deeply about diversity, equity and inclusivity and aspire to be the best at it. Your well-being and work/life balance is important, so flexi-time and remote working is available to all staff. We're keen to ensure everyone is equal, represented and connected so we particularly encourage applications from all demographics. The sucess of the GSMA year on year will continue to be contributed by people from all walks of life.
GSMA Values
Our values not only drive our culture – they shape how we work and interact inside and outside our global organisation.
Passionately driven
We approach everything we do with unparalleled capability, tenacity and commitment, knowing that the challenging scale, pace and complexity of our work is what leads to its world-changing impact.
Insightful leaders
We continually develop and engage our expertise, insight and creativity so that we’re always ready to respond to the changing landscape with authority, agility and nuance.
Stronger together
We lean on each other so the industry can lean on us, embracing our diversity by actively seeking out perspectives and skill sets beyond our own, fuelling each other’s successes and constantly asking how we can help.
Underpinning our values is our collective mindset to show up purposefully as good human beings every day, in every situation. When we’re at our best – we are collaborative, considerate and compassionate to others, and we create a safe space for one another to thrive, assuming positive intent in our colleagues. And if we aren’t at our best and the pressure is on – we feel free to be ourselves but still remain curious, lean into the tough stuff and we are always respectful to others and accountable for the part we play.
