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GM, Oral

Haleon
Shanghai, 上海市
全职
2天前
Hello. We’re Haleon. A new world-leading consumer health company. Shaped by all who join us. Together, we’re improving everyday health for billions of people. By growing and innovating our global portfolio of category-leading brands – including Sensodyne, Panadol, Advil, Voltaren, Theraflu, Otrivin, and Centrum – through a unique combination of deep human understanding and trusted science. What’s more, we’re achieving it in a company that we’re in control of. In an environment that we’re co-creating. And a culture that’s uniquely ours. Care to join us. It isn’t a question.
With category leading brands such as Sensodyne, Voltaren and Centrum, built on trusted science and human understanding, and combined with our passion, knowledge and expertise, we’re uniquely placed to do this and to grow a strong, successful business.
This is an exciting time to join us and help shape the future. It’s an opportunity to be part of something special.
About the role
The Oral Health GM will set the ambition for the category by developing and delivering a holistic, purpose led, consumer focused strategy and acceleration plan. Build a winning organization and culture that delivers superior growth and share gains to create competitive advantage through, faster time-to-market, category innovation, geographic and consumer expansion. The principal accountabilities are marketing, sales, Omni channel management (including E-commerce, OTO and NKA), DDT, sales team management. The role is responsible for management of multiple channels both on-line (eCommerce) and offline.
Key responsibilities
  • Revenue generation and cost management.
  • Business performance, achievement of KPIs and full Profit and Loss accountability.
  • Devise, implement and communicate the strategy for the business to the workforce and take accountability for setting and monitoring performance targets to achieve the strategy.
  • Oral category GM is accountable for developing and maintaining the talent pipeline and succession planning. This includes responsibility for people development and talent management.
  • Lead both Sales and Marketing in multiple channels, online (eCommerce business) and offline channels (e.g. Modern trade, DDT etc.).
  • Oral category GM will take full responsibility for the performance of the business unit and ensure entire team has strong capability to achieve growth.
  • Ensuring that all sales and marketing activities and workforce activities meet Company guidelines as well as external compliance rules and country regulations.
Qualifications and skills
Essential
  • 10-15 years' experience as Marketing or Category Director with end-to-end responsibility for multi-year brand strategy, product launches, and portfolio management and innovation —ideally in Consumer Health or FMCG. Must have had significant people leadership experience and proven success and turnaround record.
  • Owned a full P&L with direct commercial accountability, delivering Net Sales and Operating Profit in a senior leadership role (e.g. GM, Marketing Director, Sales Director), including budgeting, forecasting, and investment planning, with experience participating in or leading the 3-year plan development cycle.
  • Led cross-functional execution in a matrixed organisation, managing or co-leading teams across marketing, sales, supply, and finance to deliver aligned execution at scale.
  • Operated in China’s complex and regulated consumer market, navigating compliance, adapting to local competition and digital trends, and delivering growth through localised strategy.
  • Applied data and insight to drive commercial decisions, using consumer, market, and performance data to shape pricing, innovation, and investment strategy in dynamic conditions. external focus / network that can grab market / consumer / regulatory / competitive trends etc. with proactive identification and mgt of risks and opportunities
Personal Traits:
  • Visionary
  • Open- minded
  • Agile
  • Active and strong communicator
  • Resilient
Competency:
  • Category vision: Confidently sets the category and marketing vision and strategy based on global category strategy. Strong cross functional and matrix leadership to influence and align the sales strategy. Must be able to align and execute through global, regional, local and cross functional stakeholders in a complex matrix environment to align ambitions around superior category growth.
  • Consumer & data driven insight: Grounds decisions in robust external data and consumer understanding. Brings the outside in by harnessing consumer, competitor, and category insights to shape the acceleration strategy, drive superior growth, and ensure relevance in a dynamic and fast evolving market and regulatory environment.
  • Innovation : Ability to shape consumer behavior, establish new demand and position the category in the market through new product and new claim launch.(branding, storytelling and ecosystem partnerships. Drives growth, differentiation, and market leadership by shifting competitive landscapes. )
  • P&L Ownership and Commercial Rigor: Converts strategic intent into scalable growth with disciplined execution. Drives P&L performance through robust operating plans and end-to-end marketing execution, integrating digital and offline platforms to maximize efficiency, reach, and ROI.
  • Organisational Agility: Builds future-ready teams in a fast-paced, high-growth environment. Shapes the capabilities, mindset, and culture needed for today and tomorrow, fostering resilience, adaptability, and sustained performance through talent development and agile ways of working.
Care to join us. Find out what life at Haleon is really like
www.haleon.com/careers/
At Haleon we embrace our diverse workforce by creating an inclusive environment that celebrates our unique perspectives, generates curiosity to create unmatched understanding of each other, and promotes fair and equitable outcomes for everyone. We're striving to create a climate where we celebrate our diversity in all forms by treating each other with respect, listening to different viewpoints, supporting our communities, and creating a workplace where your authentic self belongs and thrives. We believe in an agile working culture for all our roles. If flexibility is important to you, we encourage you to explore with our hiring team what the opportunities are.
As you apply, we will ask you to share some personal information, which is entirely voluntary. We want to have an opportunity to consider a diverse pool of qualified candidates and this information will assist us in meeting that objective and in understanding how well we are doing against our inclusion and diversity ambitions. We would really appreciate it if you could take a few moments to complete it. Rest assured, Hiring Managers do not have access to this information and we will treat your information confidentially.
Haleon is an Equal Opportunity Employer. All qualified applicants will receive equal consideration for employment without regard to race, color, national origin, religion, sex, pregnancy, marital status, sexual orientation, gender identity/expression, age, disability, genetic information, military service, covered/protected veteran status or any other federal, state or local protected class.
Important note to candidates:

The Haleon recruitment team will only contact you using a Haleon email account (@haleon.com). If you are not sure whether the email you received is from Haleon, please get in touch.
Accommodation Requests
If you require a reasonable accommodation or other assistance to apply for a job at Haleon at any stage of the application process, please let your recruiter know by providing them with a description of specific accommodations you are requesting. We’ll provide all reasonable accommodations to support you throughout the recruitment process and treat all information you provide us in confidence.
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